Tuesday, November 26, 2019

teen drug abuse essays

teen drug abuse essays Teen drug use is on the rise in the 90's. But one of the most popular drugs is marijuana beacause it is so easy to get and usually cheap. But there are many other kinds of drugs, you got PCP, LSD, Hash, and many others that come from the same plant but all of them are hazardous to your body and your health. Most people use the drugs just to forget about everything, but they forget about the dangers drugs can cause them. Marijuana is a big seller these days and it is a lot worse than it used to be people's bodies are building ip immunity's to the drugs the the dealers have to add more things to help you get the "high". Divorce is on the rise and kids feel it's their fault and they need a way to escape from the pain of there messed up life. Another reason is because their friends pressure them into using drugs most marijuana users are 12-18. The THC in the marijuana makes you experiance the "high" but what really make the THC grow is when this resin comes out on to the leaves and stems . Grass is something that comes from marijuana it is made up of dried choped leaves, stems, and leaves. In 100 ounces of grass, ther are 1 to 2 ounces of the THC. Sinsemilla is grass made of a plant that has larger amounts of THC than grass. In 100 ounces of sinsemilla there about 6 ounces of THC. Hashish is made of dried flowers, leaves and resin. In 100 ounces of hashish there are 8 to 14 ounces of THC. Hash oil is the plant's resin. 100 ounces of hash oil there are 15 to 40 ounces of THC. Thses different types of marijuana can be mixed together for a all different "high" all types of marijuana are smoked in a cigarette or pipe and sometimes added to food. Most teen marijuana users think that it help them do music, food, and have better sex. They enjoy the many things that appear do be different like art and sounds seem more intense. Some of the harmful effects of marijuana use can harm parts of the body. Like cigarette smoke, marijuana smo ...

Saturday, November 23, 2019

40 Actionable Email Marketing Tips That Will Boost Results

40 Actionable Email Marketing Tips That Will Boost Results Email marketing is complex. From list building to copywriting to measurement, there’s always something new to learn and improve. For marketers and business owners with limited time, it can be difficult to keep up with. This post covers 40 important email marketing tips, along with actionable advice to help you implement them right now. Even if you’re an experienced email marketer, you’re sure to pick up at least a few new tactics. 40 Actionable Email Marketing Tips That Will Boost Results via @ Table of Contents: 10 Email Subject Line Writing Tips 10 Email Copywriting Tips 10 General Email Marketing Tips 10 Email List Building Tips 10 Tips for Writing Better Email Subject Lines Success starts with strong subject lines. According to Hiten Shah, â€Å"33% of email recipients open email based on the subject line alone.† You may have heard some variation of that figure before (different reports suggest a range between 30% to upper 40%). The key takeaway here is that paying attention to subject lines matters, and a little extra effort up front can boost the results of your entire email. 1. Test Every Subject Line Before Delivery Wouldn’t it be great if it were possible to test every subject line before you hit send? With the Email Subject Line Tester, there is. This free tool (which is also built into ) makes it easy to optimize subject lines and see how they’ll look in recipient’s inboxes. Enter your subject line: Then, get your score (and more): You can use it free as much as you’d like here. 2. Use a Real Person’s Name in the Sender Field Getting an email from an actual person feels more friendly than one from a brand. So, use an employee’s name in the sender field, rather than your brand name. For bloggers or solo consultants, your name might double as your brand. But, larger retail and B2B brands can benefit from this strategy, too. This example from Threadless shows how both can be combined: Most email service providers make it easy to edit the sender field. Consider using the name of the individual sending the email, or the best point of contact should a recipient have questions. Sending marketing emails? Use a real employee's name in the sender field:3. Add Personalization People want to feel like they’re more than just a number. So, to further make your emails more personable, include the recipient's name. Here’s an example of a plain-text email from Michael Hyatt using personalization: Make email marketing more conversational with personalization4. Use Power Words Subject lines should inspire readers to take action. So, include power words that motivate audiences to open and click. Use this cheat sheet: Use power words to increase #email open rates5. Experiment With Numbers and Stats According to a study from YesWare, including a number (like an interesting stat or percentage) can influence a modest increase in clicks and replies: There are at least a couple reasons this might be the case: Numbers are concrete. Subject lines that make vague promises are less compelling than those that state specific claims or benefits. For example, â€Å"Save 25%† is more useful than â€Å"Save Money.† Sometimes, stats are hard to believe (even if they’re accurate). And you just have to click for confirmation. So, if you have stats or interesting percentages to share, consider including them. Experiment with numbers and stats in #email subject lines6. A/B Test Subject Lines No study nor external data point will ever be as meaningful as your own results. One of the best ways to get insight into what works for your audience specifically is to A/B test as much as possible. Subject lines are one obvious email element to split test, and most email service providers make this easy. Here are some shortcuts to help documentation to get you started: MailChimp Campaign Monitor Active Campaign Constant ContactAre you using A/B testing on your #email subject lines? If not, you might not be as successful as...7. Create a Curiosity Gap According to Wordstream, a curiosity gap  is: The curiosity gap is a theory and practice popularized by Upworthy and similar sites that leverages the reader’s curiosity to make them click through from an irresistible headline  to the actual content. By creating a curiosity gap, you're teasing your reader with a hint of what's to come, without giving all the answers away. How powerful can leveraging an informational gap be for copywriting? For Copyhackers, powerful enough to drive a 927% traffic increase to a pricing page. Imagine what it can do for your email marketing. To incorporate this technique into your subject line writing, do this: Identify the beginning and end of the story in your email. Leave out crucial information in the middle. Now, done poorly, this is an easy recipe for cheesy clickbait. But, it can also be a simple formula for carefully crafted copy that piques curiosity (and gets more clicks on your emails). Here are some examples of what this might look like in practice: â€Å"The easiest way to achieve your goal isn’t what you think.† â€Å"What’s the fastest way to achieve [GOAL]?† â€Å"Should you use this tactic to achieve [GOAL]†? All of these examples leave something out, that can only be learned by clicking through to read the email. Create curiosity gaps in your email subject lines to get more opens.8. Make Use of Available Preview Text Preview text appears in some email clients after the subject line. Usually, this space will be filled with copy from the email itself, if no preview text is specified. Leaving it blank is a missed opportunity, though, as it offers a chance to give your subject line more context. Here’s a great example from MarketingProfs: The subject line inspires urgency (â€Å"last call†), while the preview text offers more specifics (exactly how long the offer will remain, and how much can be saved). This example from Stone Temple Consulting follows a similar principle: Making use of preview text is simple: write your subject line, then add context. Here are some ideas: Tease an offer, then add more specifics. Include information about additional content in your email (that isn’t implied by the subject line itself). Ask a question in your subject line, and use the preview text to tease an answer. Get creative with it and see how it impacts opens and clicks. Writing email subject lines? Don't forget to leverage space in the preview text field.9. Never Use All-Caps Just don’t. It sounds like you're shouting in your reader's face. Avoid all-caps in email subject lines (and get 39 more email marketing tips here):10. Experiment With Emojis Emojis are more than just fun illustrations. They can actually help improve opens on emails. In fact, according to Kim Courvoisier (formerly from Campaign Monitor), â€Å"brands that are using emojis have seen a 56% increase in their unique open rates.† Impressive. Will you achieve similar results? There’s only one way to find out: experiment! To quickly grab emojis you can copy and paste into your own emails, visit GetEmoji.com: Could emojis help increase your email open rate? 10 Email Copywriting Tips Strong copywriting skills are essential for effective email marketing. Here are ten different ways to sharpen yours. Recommended Reading: The Email Copywriting Process You Need to Get More Conversions 11. Keep It Brief Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more. Here are some basic guidelines to follow: Keep sentences under 25 words, and paragraphs under three sentences. These are considered basic best practices for web writing. Aim for 17-24 characters when writing subject lines. There’s no real â€Å"best subject line length,† but shorter copy is more likely to avoid getting cut off on mobile devices. Get to the point. Every word and sentence in your email should serve a clear purpose. If it doesn’t, then remove it. Here’s an example from Google. It’s extremely brief and concludes with a simple CTA: Keep your #email marketing copy brief.12. Include One CTA (But Don’t Be Afraid to Include It In Multiple Locations) Including a single call-to-action is a classic piece of email marketing advice. But, what about including that one CTA in multiple locations? This is a simple tip that can help increase clicks by placing a link at multiple spots where a reader is likely to be scanning across your copy: This email includes a CTA in each of the following places: Header graphic. Inline text. Conclusion CTA button. If one item doesn’t entice clicks, there’s a chance the next one might. Consider including one #email call-to-action in multiple places.13. Add a PS If You Need Extra Links Newsletters and roundups, by their nature, include multiple links to various pieces of interesting content. But, if you’re writing a plain text email, it’s best to direct readers toward one location. For plain text emails though, if you have additional content to share, there is one place you can turn to: your PS section. "Check out this example from Sujan Patel, co-founder at Voila Norbert, which lists information about his upcoming speaking appearances: Some other things you could consider including might be: Related articles or blog posts. Upcoming events. Recent company news announcements. This is an easy way to get extra eyeballs on stuff you want to promote, without distracting from your core call-to-action. Get more email traffic by including additional links in a PS after your signature.14. Offer Something Valuable Great copy won’t save a crappy offer. If what you’re selling isn’t worth your audience’s time, there’s nothing you can do to salvage success. Before sending an email, ask whether it passes the following criteria: â€Å"Is the content or offer this is promoting high-quality?†Ã‚  This is obviously somewhat subjective, but if you’re sending email simply because you feel like you have to, it may be better to hold off. â€Å"Would I even want what I’m selling?† Put yourself in your readers shoes. If you read this email from another brand, would you even remotely care? Be honest. â€Å"Is there anything that could make this email more valuable?† An additional PS, a related piece of content, or something else? Never send a marketing #email if you don't have anything valuable to offer.15. Always Put the Reader First No one wants to listen to a brand talk exclusively about itself. Brands that solve problems for people, though? Those are the ones that get heard. When writing email copy, put the reader’s interest first: Strong Example: â€Å"Cut your grass 35% faster with new, sharper mower blades.† Weak Example: â€Å"Our new mower blades are 35% sharper.† The first example establishes a clear benefit and helps the reader envision themselves spending less time mowing their lawn. The second example isn’t bad, but it puts the company first, and fails to make as strong a connection between product improvement and tangible consumer benefit. Put your reader first when writing #email #marketing copy.16. Sell Benefits, Not Features This is another classic piece of copywriting advice, and one that directly ties into the previous tip. Generally speaking, customers care more about benefits than features. A sharper mower blade isn’t important because it’s sharper; it’s better because it means the customer can spend less time mowing their lawn. Here’s an interesting example from MailChimp: Now, this could have been some superdry copy about GDPR. But, odds are, if GDPR means anything to you, you already know what’s up. So, it instead focuses on how MailChimp made creating GDPR-friendly forms easy enough to do in a few clicks. Perfect. Selling benefits, not features is #email #marketing #copywriting 101:17. Maintain Message Match Between Email + Landing Page Copy You’ve sent out an awesome email. Your unsuspecting reader clicks, compelled by your copy, only to find the landing page doesn’t exactly sound like the email. Maybe the offer is different. Or, the theme of the copy isn’t quite aligned. Whatever the case may be, strive to maintain a consistent experience with your copy throughout the entire experience, from first click on a subject line, all the way through to a conversion on your landing page. Here’s a basic example of this done well, starting with a subject line from Adobe: Based on this text, one can assume the email will link to something with interesting photography from Tokyo. Once clicked, the headline on the body content makes it clear the reader is getting what they thought with this email: After clicking the button, the first thing you see is a blog header using the same banner image from the email: The body copy in the blog post also follows through on the story the reader expected based on the initial subject line: One consistent experience, from start to finish. That’s what marketers should always aim for. Make sure email copy matches the message on your destination landing page.18. Avoid Generic Templates There’s nothing wrong with using a template as a starting point. But, everyone has seen the same plain text email templates, repeatedly. So, if you’ve seen something similar sent before, it’s time to go back to the drawing board, and come up with something fresh. That’s all there is to this tip. Say no to generic templates. Writing outreach emails? Say no to generic templates.19. Develop a Distinctive Voice Everyone gets too much email in their inbox every day. To stand out, developing a distinctive brand voice is important. Create a brand voice chart similar to this one from Content Marketing Institute: Write more engaging #email copy by developing a distinctive #brand voice:20. Make Copy Skimmable Dense paragraphs of text typically perform poorly for email. So, keep sentences brief, and cut down paragraphs to a sentence or two (three at the max). Here’s an example from Siege Media that’s clear and easy to skim: Don't make readers work! Make your #email #marketing copy skimmable instead. 10 General Email Marketing Tips Here’s a roundup of basic (but often overlooked) tips that, while small, add up to delivering a better experience for your subscribers. Recommended Reading: The Best Email Calendar Template You Need to Manage Marketing Newsletters 21. Make it Simple to Unsubscribe Once you’ve got people on your list, you probably want to do everything you can to keep them there. So, why make it easy to unsubscribe? Because it creates a more positive experience. Someone might be interested in your brand, but just doesn’t want your emails anymore. If its tough to get off your list, that positive brand sentiment can quickly evaporate, to the extent they choose a competitor instead. This can be as simple as making the unsubscribe link clear and easy to find: In this example, the unsubscribe link is subtle and unobtrusive, yet easy to find for anyone looking for it. Making email unsubscribes easy creates a more positive experience with your brand.22. Don’t Pay For Lists There are lots of reasons you shouldn’t send emails to a paid list. Here are a handful: None of those people will understand why they’re getting email from a company that may or may not have ever heard about. A lot of those people are liable to unsubscribe and they won’t convert anyway. Worse, you could violate the CAN-SPAM Act. This could be extremely bad news for your business. Build your list fair and square, and avoid paying for lists. Avoid paying for #email #marketing lists:23. Use Mobile-Friendly Design Check out these mobile email stats from Campaign Monitor: Emails that don’t render properly on mobile devices may get deleted in under three seconds. At least 50% of email opens happen on mobile devices (an exact number is tough to pin down, but that’s a lot). Mobile users check email 3X more frequently than desktop users. 52% are less likely to buy from a company if their mobile experience is poor. What do all these numbers mean? In short, you need to provide subscribers with a strong mobile email experience. At a basic level, make sure you’re using responsive templates for designed emails (most modern email service providers should make this easy), and easily skimmable text for plain-text emails. If you’re working with a developer building HTML emails, explain the importance of optimizing for mobile devices (if they’re not already on board). Use the stats above to build your case. Are your marketing #emails mobile-friendly?24. Add Alt-Text to Images and Buttons Image alt-text  helps tell web browsers and email clients more about the contents of an image. It’s useful for two reasons: Helping the visually impaired understand what your images are. Providing context for images in case they can’t load. Here’s a brief tutorial on how to do this with Constant Contact (other email service providers work similarly): 25. Send Email at the Best Times for Most Opens and Clicks The best time to send email will differ depending on your audience. But, there’s been plenty of research done to give us some solid starting points. Follow these guidelines: Are you sending your #marketing #emails at the best times?26. Plan Your Email Schedule Around the Best Days to Send, Too Start with a schedule that looks like this: Here's how to pick the best days to send #marketing #email27. Manage Your Email Marketing Schedule on a Calendar Calendars and planning tools help build consistency. Consistency helps deliver results. Instead of slipping on your sending schedule, get it organized. If you haven’t downloaded the email calendar included in this post, grab it for free. Or, if you’re a customer, use its email integrations to map out all your sends (alongside the rest of your marketing projects and campaigns). If you’ve got some time, this demo recap video shows how it works: Email calendars make planning newsletter sends easier28. Optimize Your Email Sending Frequency Consistency is key to success. But, that doesn’t mean you should stick to doing things exactly the same way you always have, indefinitely. Smart marketers optimize their approach based on performance data over time. Email marketing should be no exception. Once a month, consider analyzing your email marketing sending frequency and note: Which times perform best? Which days perform best? Do open rates appear to drop off once a certain number of emails are sent? Are you getting a high number of complaints about excessive email (and do those complaints correlate with a drop in opens)? Gather this data using the in-app analytics in your email service provider. Then, adjust your schedule accordingly. Are you optimizing your #email sending frequency based on data and performance?29. Add Whitelisting Instructions to Your Emails Whitelisting  is a simple process email recipients can use to make sure messages from a certain sender go straight into their inbox (rather than a SPAM folder). According to Campaign Monitor: â€Å"Many email senders link to whitelist instructions from their email campaigns, to ensure that their campaigns are delivered straight to the inbox for as many recipients as possible. A common approach is to add a short message to your email content, like, â€Å"To keep receiving emails from us, please add us to your address book†. Head here to find a free code snippet  you can use to drop a link like this in your email. Make sure your emails get read! Learn all about whitelisting (and get 39 more great #email...30. Create Unique Email List Segments The subscribers on your email list may have unique interests or different backgrounds. Sending the same messages to different groups of people might not always get similar results from each one. For example, if you run an auto parts ecommerce site, customers interested in Honda Civic accessories might not be interested in information about pickup trucks. How could a marketer in this situation keep both groups equally engaged? By segmenting their email list based on interests. Here’s how to get started using four different email service providers (each of which integrate with ): MailChimp: Getting Started with Segments List segmentation in Campaign Monitor Active Campaign: How Do I Create a Segment of a List? Constant Contact: Create More Targeted Lists Using SegmentationUse list segmentation to make sure the right emails get to the right people 10 Email List Building Tips Without an email list, you’ll have no one to market toward. Use these 10 tips to build up your list and get more leads into the funnel. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket by 140% in 1 Year 31. Create Valuable Gated Content Upgrades Content upgrades are downloadable freebies gated behind an email opt-in form. To get these configured on your blog, website, or landing pages, you may need to get some developer help. But, once you’re ready to roll, here are some great ideas for content upgrades you can try: Templates. eBooks. PDF guides. Research reports. Slide presentations. White papers. Case studies. Ivan Kreimer wrote a great guide on creating content upgrades here. In the struggle to build an email list, content upgrades are your secret weapon.32. Include a Sticky CTA on Your Website Here’s an example from the Blog: If you don’t have the capability to set this up yourself, work with a developer to add an email signup CTA somewhere on your blog or website homepage. Use a CTA on your website to drive more #email signups33. Mention Subscriber Count to Leverage Social Proof Another note to make your sticky CTAs more effective: include some social proof. Mentioning your subscriber count (once you have some subscribers) shows potential leads that you’re offering something of value. Leverage social proof by mentioning your subscriber count in your email signup call-to-action:34. Include a Signup Link in Personal Emails If you email folks around your industry with your own work email account, drop a link in your signature to get your company’s email newsletters, too. If you email folks around your industry with your own work email account, drop a link in your...35. Launch a Contest (With an Email Opt-In Form) Contests and giveaways are a great way to gather email signups. You can do this in one of two ways: With a physical entry form (for brick-and-mortar stores). An online content with a signup landing page. Running a worthwhile contest can take a lot of effort. But, it’s worth it to build up a highly engaged email list. Fortunately, Matthew Barby has created an incredibly in-depth guide here. [Tweet "Contests are an awesome way to build #email #marketing lists:] 36. Run a List-Building Social Media Campaign If people are following you on social media, they’re obviously interested in your brand. So, why not get them onto your email list? Run a creative social campaign directing to your email signup page. customers can easily create cross-channel social campaigns: Create a social media campaign promoting your #email newsletter to get more sign-ups37. Optimize Your Email Opt-In Confirmation Process If you use a single opt-in process, email subscribers will be added to your list as soon as they complete a form. However, if you use a double opt-in process, subscribers will need to click a confirmation link on an email they’ll receive. The second option helps cut down on junk signups (if someone is going to bother to click the confirmation link, you know they really want to be on your list). But, if the confirmation email goes into a SPAM folder, you could miss out on subscribers. Follow your email service provider’s guidelines on using double opt-in processes effectively: MailChimp Campaign Monitor Active Campaign Constant Contact Use a double opt-in process to improve lead quality on your email list38. Use Wistia’s Turnstile to Turn Video Viewers Into Email Subscribers If you use Wistia for video hosting, don’t overlook using Turnstile  to add email opt-in forms to your videos. Find a video in your library and go to Timeline Actions: Then, click add Turnstile: You can then configure your video so viewers need to enter an email address to watch. Use Turnstile in @wistia to turn video viewers into email subscribers39. Try Exit Intent Pop-ups Once someone has spent some time on your site, make sure you don’t lose them after they leave. Exit intent pop-ups make it easy to capture email signups when people start to move their cursor to leave your site: Here are some exit intent popup examples  created with OptinMonster. Get more email signups with exit intent popups40. Add an Email Signup Link to Your Website Footer ’s Head of Demand Generation, Nathan Ellering, says you can expect a footer link to contribute around 1% to your overall list growth. But, they’re also extremely easy to add, and every little bit helps. Ask your developer if they can throw in a footer link to your email signup page.

Thursday, November 21, 2019

Primacy of EU Law over National Law Essay Example | Topics and Well Written Essays - 2750 words

Primacy of EU Law over National Law - Essay Example Regulations are laws with general application, such that member states are under no strict liability to adopt them into national law. In the case of directives, that obligation is unconditional on the part of member states, although they can choose the form and methods by which to implement an EC directive 2. These provisos in the new EU Constitution are highlighted by this paper in its discussion of how to bring law and order to European countries if the EU law relevant to a particular case contravenes the national law of a member state; if an EC regulation favors one national group over another; or if an EC law that could bolster a local case has no equivalent version in the member state that is hearing the case. In so doing, the paper presents two make-believe cases involving consumer welfare promotion and environmental protection, two areas of concern high on the agenda of the new Constitution as embodied in Article II-62 and Article II-97, respectively. Both areas need state legislation to give them real substance. In 2006, EC issued E... The directive imposes criminal liability on anyone who keeps toxic chemicals in his property without sufficient safeguards to prevent leakage. If the stored chemicals, which were specified in the EC directive, escape into the atmosphere and cause harm to people, the offense carries a maximum fine of 150,000 euros or its equivalent. In UK, authorities believed there was no need to enact a new law based on the EC directive because there is a similar environmental law already in place. In March 2007, or one year after UK member states were supposed to have introduced the EC directive into their own legal systems, a man named Simon fell ill after eating vegetable grown in his garden, which is adjacent to a warehouse of Otis Chemicals Ltd. that stored the chemicals identified in the EC directive.QUESTION 1: If you're a lawyer representing Otis Chemicals, do you think Simon can sue your company in UK under the EC environmental directive based on the direct effect principle Can UK authorities also prosecute Otis under the same EC directiveANSWER: Assuming that the chemical substance in question is among those identified in the EC environmental directive, Simon can invoke the same EU law in bringing a case against Otis Chemicals before UK courts. This he can do whether or not UK has adopted the provisions of the said EC law into a national law. Under the Community Method principle of the new EU Constitution, any law enacted by the Community automatically becomes an integral part of the law of a member state, whose courts are

Tuesday, November 19, 2019

Dividend Policy Essay Example | Topics and Well Written Essays - 1500 words

Dividend Policy - Essay Example Lack of infrastructure and basic facilities would lead to downfall in prices of the land and investors will lose faith and retract the investment. This would be huge disaster for any businessman. One of the problems with real estate investment trusts (REIT) is that the investors tend to over invest and still REIT's must distribute most (about 95%)of the taxable income to the shareholders. Therefore before putting a land to sale check the basic amenities and infrastructure and the price of the land accordingly. UK has become a hotspot for real estate business domestically and internationally. The main reason for this is the presence of strong infrastructure and basic facilities like water and electricity. One of the important factors that have increased the real estate corporate is the high rate of ownership. Real estate has become an alternate investment in UK. It is not sure that how dividend policy affects the value of a firm and the debate still goes on. Some say shareholders wealth is increased by dividends, others believe that dividends don't affect firm's value in other words they are irrelevant and some more believe that shareholders wealth is decreased by dividends. A general definition of valuation of property is to state the actual value of the property both according to the government and private (commercial) sector. But government will valuate only landed property and fertile land. While valuating a property government will not consider the commercial demand that property is possessed with.Financial policy decisions include dividend decisions and according to a financial management research investment is considered as an exogenous variable. Influence of stakeholders has a greater affect on firm's dividend policy that can be observed by examining dividend and investment policy's interactions. Not only the stakeholders but also non-investor stakeholders and capital suppliers plays a greater role in affecting the firm's dividend policy. Some financial theorists were able to provide a hypothesis foe dividend policy irrelevance. The assumptions of this theory are Perfect capital markets, in other words non existence of taxes transaction costs, a single buyer or a seller cannot influence the market price which in other words termed as non existence of monopoly in the market and information should be accessed without any cost that is free of cost. There should be reasonable behaviour on the part of those who are taking part in the market. The future cash flows on the discounted value that are accruing to investors should have valuing securities. Certainty of the firm and investment policy and as well as having complete knowledge of future cash flows on the discounted value are considered important in this theory. Managers are considered as agents of the stakeholders. One assumption that not hold good is about the certainty of the investment policy of the firm which is critically viewed. A model was developed by Titman that hypothesises an interaction between investment and financial decisions. According to this model non-investor stakeholders wealth in a firm can be maximised by those equity holders who possess incentives. A company or a manufacturing unit intending to set up its own plant in any country has to look up, analyze and study the respective location then plan to take up the initiative. It has to take into consideration - all

Sunday, November 17, 2019

Human Rights Essay Example for Free

Human Rights Essay Human rights are commonly understood as inalienable fundamental rights to which a person is inherently entitled simply because she or he is a human being. Human rights are thus conceived as universal and egalitarian . These rights may exist as natural rights or as legal rights, in local, regional, national, and international law. The doctrine of human rights in international practice, within international law, global and regional institutions, in the policies of states and in the activities of non-governmental organizations, has been a cornerstone of public policy around the world. The idea of human rights states, if the public discourse of peacetime global society can be said to have a common moral language, it is that of human rights. Despite this, the strong claims made by the doctrine of human rights continue to provoke considerable skepticism and debates about the content, nature and justifications of human rights to this day. Indeed, the question of what is meant by a right is itself controversial and the subject of continued philosophical debate. Many of the basic ideas that animated the human rights movement developed in the aftermath of the Second World War and the atrocities of The Holocaust, culminating in the adoption of the Universal Declaration of Human Rights in Paris by the United Nations General Assembly in 1948. The ancient world did not possess the concept of universal human rights. The true forerunner of human rights discourse was the concept of natural rights which appeared as part of the medieval Natural law tradition that became prominent during the Enlightenment with such philosophers as John Locke, Francis Hutcheson, and Jean-Jacques Burlamaqui, and featured prominently in the political discourse of the American Revolution and the French Revolution. From this foundation, the modern human rights arguments emerged over the latter half of the twentieth century. History of concept  Although ideas of rights and liberty have existed in some form for much of human history, they do not resemble the modern conception of human rights. According to Jack Donnelly, in the ancient world, traditional societies typically have had elaborate systems of duties conceptions of justice, political legitimacy, and human flourishing that sought to realize human dignity, flourishing, or well-being entirely independent of human rights. These institutions and practices are alternative to, rather than different formulations of, human rights. The modern sense of human rights can be traced to Renaissance Europe and the Protestant Reformation, alongside the disappearance of the feudal authoritarianism and religious conservativism that dominated the Middle Ages. One theory is that human rights were developed during the early Modern period, alongside the European secularization of Judeo-Christian ethics. The most commonly held view is that concept of human rights evolved in the West, and that while earlier cultures had important ethical concepts, they generally lacked a concept of human rights. For example, McIntyre argues there is no word for right in any language before 1400. and constituted a form of limited political and legal agreement to address specific political circumstances, in the case of Magna Carta later being recognised in the course of early modern debates about rights. One of the oldest records of human rights is the statute of Kalisz, giving privileges to the Jewish minority in the Kingdom of Poland such as protection from discrimination and hate speech. The earliest conceptualization of human rights is credited to ideas about natural rights emanating from natural law. In particular, the issue of universal rights was introduced by the examination of extending rights to indigenous peoples by Spanish clerics, such as Francisco de Vitoria and Bartolome de Las Casas. In the Valladolid debate, Juan Gines de Sepulveda, who maintained an Aristotelian view of humanity as divided into classes of different worth, argued with Las Casas, who argued in favor of equal rights to freedom of slavery for all humans regardless of race or religion. In Britain in 1683, the English Bill of Rights and the Scottish Claim of Right each made illegal a range of oppressive governmental actions. Two major revolutions occurred during the 18th century, in the United States and in France, leading to the adoption of the United States Declaration of Independence and the French Declaration of the Rights of Man and of the Citizen respectively, both of which established certain legal rights. Additionally, the Virginia Declaration of Rights of 1776 encoded into law a number of fundamental civil rights and civil freedoms. These were followed by developments in philosophy of human rights by philosophers such as Thomas Paine, John Stuart Mill and G. W. F. Hegel during the 18th and 19th centuries. The term human rights probably came into use some time between Paines The Rights of Man and William Lloyd Garrisons 1831 writings in The Liberator, in which he stated that he was trying to enlist his readers in the great cause of human rights. In the 19th century, human rights became a central concern over the issue of slavery. A number of reformers, such as William Wilberforce in Britain, worked towards the abolition of slavery. This was achieved in the British Empire by the Slave Trade Act 1807 and the Slavery Abolition Act 1833. In the United States, all the northern states had abolished the institution of slavery between 1777 and 1804, although southern states clung tightly to the peculiar institution. Conflict and debates over the expansion of slavery to new territories constituted one of the reasons for the southern states secession and the American Civil War. During the reconstruction period immediately following the war, several amendments to the United States Constitution were made. These included the 13th amendment, banning slavery, the 14th amendment, assuring full citizenship and civil rights to all people born in the United States, and the 15th amendment, guaranteeing African Americans the right to vote. Many groups and movements have achieved profound social changes over the course of the 20th century in the name of human rights. In Europe and North America, labour unions brought about laws granting workers the right to strike, establishing minimum work conditions and forbidding or regulating child labor. The womens rights movement succeeded in gaining for many women the right to vote. National liberation movements in many countries succeeded in driving out colonial powers. One of the most influential was Mahatma Gandhis movement to free his native India from British rule. Movements by long-oppressed racial and religious minorities succeeded in many parts of the world, among them the African American Civil Rights Movement, and more recent diverse identity politics movements, on behalf of women and minorities in the United States. The establishment of the International Committee of the Red Cross, the 1864 Lieber Code and the first of the Geneva Conventions in 1864 laid the foundations of International humanitarian law, to be further developed following the two World Wars. The World Wars, and the huge losses of life and gross abuses of human rights that took place during them, were a driving force behind the development of modern human rights instruments. The League of Nations was established in 1919 at the negotiations over the Treaty of Versailles following the end of World War I. The Leagues goals included disarmament, preventing war through collective security, settling disputes between countries through negotiation and diplomacy, and improving global welfare. Enshrined in its charter was a mandate to promote many of the rights later included in the Universal Declaration of Human Rights. At the 1945 Yalta Conference, the Allied Powers agreed to create a new body to supplant the Leagues role; this was to be the United Nations. The United Nations has played an important role in international human-rights law since its creation. Following the World Wars, the United Nations and its members developed much of the discourse and the bodies of law that now make up international humanitarian law and international human rights law. Philosophy The philosophy of human rights attempts to examine the underlying basis of the concept of human rights and critically looks at its content and justification. Several theoretical approaches have been advanced to explain how and why human rights have become a part of social expectations. One of the oldest Western philosophies of human rights is that they are a product of a natural law, stemming from different philosophical or religious grounds. Other theories hold that human

Thursday, November 14, 2019

O, the Sweetness of Reading :: Literacy Illiterate Education Texas Essays

O, the Sweetness of Reading Works Cited Missing Deep in the wilderness of Texas, the untamed, open fields provide a vast space for imagination to run free. Tales of adventure, cattle ranches, gamblers, rogues, and scoundrels abound. In the book Raising Sweetness, author Diane Stanley contrasts the stereotype of uncivilized lawlessness with a story of eight Texas orphans and the sheriff in their town who adopted them. The contrast of a sheriff of the wild west and orphans provides a unique juxtaposition. Despite this contrast of the stereotypical Texas sheriff, a more realistic problem provides the major conflict of the story—the sheriff and the orphans can not read. Although illiteracy was a common problem in the west it is not a respected method of killing off bad guys. Therefore, modern depictions of the wild west overlook illiteracy. Because illiteracy is the main hindrance to the characters’ quest of being able to read a letter, the illustrations to the book become even more important than just providing interest to the reader. The pictures provide a medium in which not only actions and key information, but also emotions are portrayed. These illustrations become an integral part in adding depth to the story. Through the use of coloring, style, details not described in the text, and perspective the illustrations make the story more effective. The coloring in the pictures makes the story more effective because it portrays the emotion that correlates to the text. For example, one illustration has only the colors brown, black, and white. The corresponding text is a flashback of how the sheriff’s â€Å"darlin’ done broke† his heart (4). Thus, the coloring effectively portrays the sad emotion because dark, neutral colors have a depressing connotation associated with them. Another picture that uses dark coloring portrays the orphanage and the mean caretaker who made the orphans scrub floors with toothbrushes. This illustration uses different shades of brown as the only colors. The picture represents a flashback to a previous book in which the sheriff adopts all the children to save them from the horrid caretaker. The brown tones give the appearance of an old, faded picture. The tones also lack warmth or brightness thus, they correspond to the emotion of dislike for the caretaker. This portrays that the actions took place in the past, and emphasizes the unpleasantness of the memory. Conversely, the illustrator uses light pastel colors whenever the sheriff’s sweetheart, Miss Lucy, is shown.

Tuesday, November 12, 2019

Part I Root Attitudes and Beliefs

Global settings create specific requirements for personal, organizational, cultural values. In general, there are no limits to the attitudes people hold.Attitudes are learned throughout life and are embodied within our socialization process. In the global setting, some atti ­tudes may be central to us – a core construct – which may be highly resistant to any change (perhaps a religious belief); whereas other, more peripheral atti ­tudes, may change with new information or personal experiences.A person should be a proactive, which means to be response to change creating new knowledge and finding methods of problem-solving. Reactive person cannot be creative which limits its opportunities and prevents from personal growth (Oden, 1997).In the workplace, there should be full and genuine participation of staff concerned as early as possible, preferably well before the actual introduction of new equipment or systems.A person should concentrate on the roots of the problem in order to remove doubt and indecision. It involves having an objec ­tive to achieve and the tests of whether that objective is being achieved or not form the control criteria. Decisions involve the future and involve choice therefore they can be wrong (Cowen, 2002).2. Achieving personal significance is another factor which ensures personal development and growth. Every person is unique personality (Hill, Levenhagen, 1995).For instance, from early years many entrepreneurs and creative people, artists and musicians reveal creative skills in different aspects of life. On the other hand, researchers underline that these skills can be trained and developed in many people in spite of their sets of genes and nature. If a person understands his uniqueness, it creates new opportunities for companies. In global settings, it is crucial to find the essence and meaning of life.Most people not only believe that worrying about difficulties becomes a way not to worry (or even think about) other pressing issues; people also believe that many common Amer ­ican concerns about stress are misplaced. If a person understands his â€Å"divine role† and accepts his destiny, he becomes patient to other people trying to apply universal wisdom to life (Fitzsimmons, 1997).3. To discard the negatives, every person should develop unique interpretation of â€Å"a self† and â€Å"the essence of life† based universal values and laws. All actions of people are aimed toward the positive, and purpose is in nature. This life philosophy frees people from worries (Gesteland, 1999).The conditions of possibility, in which such a life can be attempted to be lived, take the view that the institutions of the modern state, as these are developing in the advanced societies, do have the potential for accommodating a range of spheres of life such as private morality and economic activity within which individualism could flour ­ish, but which at the same time are held within a set of political institutions capable of securing.

Saturday, November 9, 2019

“Utopia is no place”. How does the Utopian and dystopian fiction you have studied present the possibility of perfection

â€Å"It is the dream of a just society, which seems to haunt the human imagination ineradicably and in all ages†1. But â€Å"absolute purity, absolute justice, absolute logic and perfection are beyond human achievement†2. Composers such as More, Orwell, Huxley and Atwood use different avenues and techniques to explore this idea of perfection and its feasibility on earth with the human race. Utopian and dystopian fiction comprises a broad selection of texts; but in the narrowest definition any text in which the composer proposes an ideal or nightmarish world or society. The literary cannons of Utopian and Dystopian fiction include: Plato's Republic, Thomas More and his Utopia – responsible for both the generic name and genre creation; Aldous Huxley's Brave New World; George Orwell's 1984 and Animal Farm; And Marget Atwoods's Hand Maid's Tale. Within each text composers use different presentations of the ‘ideal' society to highlight the achievability and desirability of perfection. Utopia is a story, to be discovered only by trespassing onto an unknown voyage of exploration by Raphael Hythloday, More's fictional protagonist. Utopia is a â€Å"prototypical sociological and anthropological study†3 into humanity. In book II, More ‘records' Raphael's account of life in Utopia as he ‘experienced it'. He presents a prescriptive report of social structures of Utopia – contrasting it, in the minds of the responders, with his earlier discussions in Book I of the â€Å"sorry state of the realm of England†. Utopia ends, first with a rousing flourish by Hythloday in which he claims Utopia to be the most perfect of societies, followed by More's assessment that many Utopian policies are absurd, though there are some he would â€Å"like to see adopted in Europe†4. Utopia sits in the span between worldly pragmatism and philosophical idealism. It is a working society in which there is no evil, but the book can offer no means by which an existing society might be transformed into a Utopian model. Although Utopia is sceptical of aspects of the Utopian society it is still marked by the authors' faith in science, reason, and progress. Later works of Utopian fiction saw a shift towards a more pessimistic and cynical view of man, generating the term dystopian fiction. This has become synonymous with 1984; Brave New World and Handmaids Tale. 1984 is â€Å"a utopia in the form of a novel†5 – meaning like More's its inception is at a fantastical ‘no place'. Orwell's Eurasia began with a vision of â€Å"a glittering antiseptic world of glass and steel and snow-white concrete†6 but quickly turned to a totalitarian nightmarish state where even the freedom to say, â€Å"two plus two make four† corroded by the Party, where â€Å"War is Peace† â€Å"Freedom is Slavery† and â€Å"Ignorance is Strength† Orwell presents a bleak picture of a society whose aim at perfection has completely eroded individual rights and freedom. A society where the state wields â€Å"power for powers sake† and truth and trust are a distant hallucination. The society is marked by fear of â€Å"vaporisation† and â€Å"un-person[ification]†, where individual's movements and thoughts are constantly monitored and controlled by the Party. He also uses the very powerful ending of the book with Winston's betrayal of Julia, as the final testament to human will. He shows us that â€Å"to talk about the need for perfection in man is to talk about the need for another species†7 – that â€Å"perfection is not part of the human essence†8 Orwell's negativity is paralleled by Huxley's Brave New World, a utopian future based on science and technology where forced conformity is exchanged with eugenics and hypnopaedia conditioning. Huxley uses his characters and plots as â€Å"purveyors of truth† reverberating his disillusionment with society and its values. His cynicism and profound pessimism of humanity â€Å"Human beings are given free will in order to choose between insanity on the one hand and lunacy on the other† is also widely reflected within the text. His vision of ‘perfection' sees the attrition of individuality for the sake of stability requiring the sacrifice of art, science, and religion. Individuality is not only repressed it's exterminated before and after birth through various forms of conditioning. He too, like Orwell, concludes his composition with disquieting statement regarding human will, with John's submission to World State society leading to his suicide. Atwood uses the Republic of Gilead, a totalitarian and theocratic state, to also make a comment upon society's flaws. Dangerously low reproduction rate leads to a society with very definitive class distinctions – the elites, the Marthas and the handmaids – the vessels assigned to produce fruit for the infertile elites. Atwood suggests, people will endure oppression willingly as long as they receive some slight amount of power or freedom – â€Å"truly amazing, what people can get used to, as long as there are a few compensations† and this passivity is the factor which enables the formation of totalitarian states. Again testifying to the limitations of the human character. However Atwood unlike Orwell and Huxley moves towards a heterotopic state at the end of the novel with the protagonist being whisked away to the underground by Nick signifying remnants of hope for humanity. Composers have often within their compositions addressed the human desire for perfection. But â€Å"numerous works of modern literature have been suspicious not only of the possibility of utopia, but of its very desirability† 9 By reflecting on â€Å"disastrous opposite†10 resulting form trying to implement utopia on a grand scale composers have highlighted that â€Å"Perhaps the greatest utopia would be if we could all realize that no utopia is possible.†

Thursday, November 7, 2019

Diary of a Wimpy Kid, Popular Book Series With Cartoons

Diary of a Wimpy Kid, Popular Book Series With Cartoons The Diary of a Wimpy Kid  series is  a big hit with both boys and girls, ages 8 to 12. Billed as a novel in cartoons, Book One is the diary of protagonist Greg Heffley. (Greg is upfront in wanting readers to know, This is a JOURNAL, not a diary and ...this was MOMs idea, not mine.)  Diary of a Wimpy Kid, with its combination of words and cartoons, is particularly appealing to reluctant readers. Summary of the Story Greg is one of three children. According to Greg, his little brother, Manny, never gets in trouble, even if he really deserves it, and his older brother Rodrick is always getting the best of Greg. In his diary, Greg details his daily activities, starting with the first day of middle school and his warnings to readers about choosing where to sit in class. How does Greg feel about middle school? He thinks its dumb because  You got kids like me who havent hit their growth spurt yet mixed in with these gorillas who need to shave twice a day. Whether its dealing with bullying, his friend Rowley, homework, or family life, Greg is always busy trying to figure out the angle that will make things work out best for him. Author Jeff Kinney does a great job, in words and pictures, of illustrating the general goofiness that comes with being a self-centered adolescent, and the hilarious things that happen as a result. Author and Illustrator Overview Diary of a Wimpy Kid is Jeff Kinneys first book. While a student at the University of Maryland, Kinney had his own comic strip, Igdoof, in the school newspaper. After college, he began writing Diary of a Wimpy Kid and putting it online in daily installments on FunBrain.com. Then, publisher Harry N. Abrams signed Kinney to a multi-book deal to create a Diary of a Wimpy Kid series for the Amulet Books imprint. Despite the success of his books, Kinney has kept his day job working for an Internet publishing company. As far as how much the series is based on his life, Kinney said in an interview. that the books are a mix of his own family stories growing up, but with his own comedic spin on them. Diary of a Wimpy Kid Recommendation The books lined pages, plus Gregs writing and his pen and ink sketches and cartoons, make it seem like an authentic diary which adds greatly to the readers enjoyment and relatability. If you are looking for a book with a main character who is a perfect role model for your child, this isnt it. But if you are looking for a funny book your kids will enjoy and identify with, grab a copy. Diary of a Wimpy Kid  is best suited for tweens and younger teens. (Amulet Books, An Imprint of Harry N. Abrams, Inc. 2007. ISBN: 9780810993136) More Diary of a Wimpy Kid Books As of February 2017, there were eleven books in the Diary of a Wimpy Kid series, including titles like  Diary of a Wimpy Kid: Rodrick Rules and Diary of a Wimpy Kid: The Last Straw. In addition, if Gregs diary has inspired your kids to try writing and drawing, they will enjoy Diary of a Wimpy Kid: Do-It-Yourself Book, which includes writing and drawing prompts, with lots of space for kids to fill. Sources ComicMix, Interview: Jeff KinneyWimpyKid.com, About the Author

Tuesday, November 5, 2019

Definition and Usage of Brackets in Writing

Definition and Usage of Brackets in Writing Brackets  are marks of  punctuation- [ ]- used to interject text within other text. Types of brackets include: brackets (mostly used by Americans): [ ]square brackets (mostly used by the British): [ ]parentheses  (mostly used by Americans): ( )round brackets (mostly used by the British): ( )brace  or  curly brackets: { }angle brackets: You wont need them often, but once in a while, only brackets will do when it comes to quoting material. Brackets can be thought of as the younger siblings of parentheses. Parentheses are used to clarify meaning or to insert supplemental information in all types of writing, but (especially for students) brackets are used mainly for clarification within quoted material. Using Brackets in Quotes You may have seen the expression [sic] used in a quote and wondered what it was all about. You should use this notation if you are quoting a piece of text that contains a typo or grammatical mistake, simply to make it clear that the typo was in the original and it was not your own  mistake. For instance: I agree with her assertion that kids should read a book a weak [sic], but I think playtime is important, too. The [sic] indicates that you realize that weak is the wrong word use, but the mistake appeared in the other persons writing and was not your own. You may also use brackets to make an editorial statement or clarification within a quote. As in: My grandmother always said dream about a [friendly] dog and youll see an old friend soon.The reporter was unsuccessful in his attempt to get a statement from [former] Secretary of Defense Donald H. Rumsfeld. Another reason to use brackets in quotes is to add a word, prefix, or suffix in order to fit the quote into your sentence. In the statement below, the ing is added so the sentence will flow. I tried to make dish mild enough for everyone, but my idea of add[ing] Cayenne pepper to taste was not the same as my friends idea. You can also use brackets to change the tense of a phrase in a quote so it will fit into your sentence: In Thomas Jeffersons time, there was definitely a notion that A little rebellion now and then [was] a good thing. Using Brackets Within Parentheses It is proper to use brackets to clarify or add to something that is already stated within parentheses. However, its probably a good idea to avoid this. Some very talented writers can get away with it, but teachers  will consider this cumbersome and awkward for the most part. See for yourself: Sally was a rambunctious child, and the family was extremely worried that she would wreak havoc during the festive day (Sally kept quiet during the wedding ceremony [only because she was sleeping], much to her sisters relief). But in the end, the day was a success and a joy to remember. Outside the examples above, if you are ever in doubt whether to use brackets or parentheses, you should choose parentheses.

Sunday, November 3, 2019

MANAGING CHANGE. Work, Society and Organizations Assignment

MANAGING CHANGE. Work, Society and Organizations - Assignment Example Managing both change and resistance to change has gained significant importance in academics of management in recent years. Change is perceived to be a perfect way of reaction to external threats in volatile environments or as a proactive measure to seize growing business opportunities (Thompson, 1993, p. 697). This piece of paper addresses the theoretical perspectives of ‘change’, ‘managing change’ and managing ‘resistance to change’. This paper gives insight in to how managing change is influenced by individual as well as team motivation and organizational culture and structure. With help of reflect on Ford’s change management process, this paper elaborates real life experience of change and managing change. Managing Change Change is a very powerful strategy, a technique and an opportunity that an organization can achieve its goals by managing it effectively. Change is an opportunity since organizations can try some new ways or methods to carry out organizational activities and management functions and achieve organizational competence. Change is an informed and participative process resulting in newer methods of carrying out business to lead the business or other types of organizations in to success (Jacobs, 1997, p.22). ‘Strategic Change’ has become an increasingly important term in management studies. Strategic change refers to a process by which the present state of strategies will be transformed to compete with counter players in the market and with differentiated functioning so as to attain greater adaptability and viability in the current business contexts. There are basically three types of changes; reengineering, restructuring and innovation (Sekhar, 2009, p. 76). According to the strategic change theory of Peters and Waterman, an organization’s ability to change is the basic key to its excellence. Excellent organizations are those that continually foster on innovation, maintain better pace to quick actions and conduct on-going experimentations (Dobson, et al, 2004, p. 122). Change management involves process, people and managerial technique and incorporates a number of managerial functions like direction, planning, coordinating, organizing and controlling (Palmer, Dunford and Akin, 2009, p. 24). Change doesn’t occur automatically, but it requires managerial action and strategic activities with resources such as people, process, technology and managerial functions as well. Change management is a careful attempt from management to bring a change in any of its functional areas such as HRM, financing, marketing, manufacturing and so on. It is an effort to change the way the business has been carried out. Change management includes a set of concepts, principles, strategies, tools and techniques that are applied to human aspects in order to implementing a change within the organization (Rothwell, Sullivan and McLean, 2005, p. 17). Change management is a multi-d isciplinary action in which the management team who are responsible to execute the change are to possess certain skills, talents, supports, experiences and knowledge so as to influence others to get them involved in the change process. Paton, Paton and McCalman (2008, p. 40) emphasized that the management team being responsible to implement change is expected to possess following skills and abilities: Better communication