Essay about Personal Challenges - 1053 Words

Personal and Professional Challenges Nursing 391 August 07, 2012 Personal and Professional Challenges Matrix Worksheet Use the following matrix to describe three personal and three professional challenges. For each challenge, describe time and stress management techniques along with personal development resources that may help a nurse overcome these challenges. |Personal Challenge |Time Management Technique |Stress Management Technique |Personal Development Resources | |Example: Balancing work and family |Use a calendar or organizer to plan my |Take regular family vacations. |Family counseling and†¦show more content†¦| | |3.) Learning to say no and avoiding |I will set deadlines on my weekly school |I will take 15 minute breaks when doing school |I will attend a stress management and time | |procrastination on school assignments. |assignments so that I can avoid |work. I will reward myself when finishing my |management workshop. I will attend an | | |procrastination. I will follow my weekly |homework by enjoying my hobbies such as |assertiveness program so that I can learn | | |schedule and budget time according to |bicycling and going to the movie theaters. I |techniques. I will read self-help books on | | |priorities. I will spend two hours each day |will get adequate sleep and rest. |avoiding procrastination. | | |doing school work. I will learn to be more | | | | |assertive and say no when it conflicts with my |Show MoreRelatedEssay on Personal and Professional Challenges1607 Words   |  7 PagesPersonal and Professional Challenges Mojgan Soltani NURS 391 March 18, 2013 Sharon Thompson Personal and Professional Challenges Challenge is often viewed as a negative and rejecting word. In reality life would not move forward without unfavorable factors. Life is a series of pleasant and unpleasant elements and events combined together to take us to our desired destination. Obstacles help us to learn and grow in our physical, mental, emotional, and spiritual aspects during our lifespanRead MoreForeign Service Officer For Citizenship And Immigration Canada878 Words   |  4 Pagesfrom posting to posting, while exciting, would require me to constantly adapt to new environments and make adjustments in personal affairs. Second, a career in public service requires me to serve as a non-partisan agent and to carry out policies that I may or may not agree with, which can present demoralizing situations throughout the lifetime of my career. Despite these challenges, I am confident that I can use the passion and interest that I possess for the work of a Foreign Service Officer to deriveRead MoreLeadership Philosophy : A Leader s Employees, And Growth Of The Organization1595 Words   |  7 Pagesleadership philosophy is as follows: Leadership is forming relationships with people and guiding them to reach their full potential. My leadership philosophy developed over my professional career from research completed in leadership classes and personal experiences with leaders. The foundation of my leadership philosophy is formed on the principals of integrity, openness, and humility. Creating the right environment enables individuals to tap into their own potential and move the organizationRead MorePersonal and Professional Challenges786 Words   |  4 PagesUniversity of Phoenix Material Personal and Professional Challenges Matrix Worksheet Use the following matrix to describe three personal and three professional challenges. For each challenge, describe time and stress management techniques along with personal development resources that may help a nurse overcome these challenges. |Personal Challenge |Time Management Technique |Stress Management Technique |Personal Development Resources Read MoreChallenges And Strategies For Personal Success1243 Words   |  5 Pages Challenges and strategies for personal success Name Course Tutor Date Outline 1. Introduction 2. Personal and professional goals 3. Reasons for pursuing graduate studies 4. Challenges 5. Strategies to overcome the challenges 6. Milestones 7. Analysis of strengths and weaknesses 8. Improving communication 9. Conclusion 10. References Introduction Graduate school enhances the opportunity for an individual to achieve his or her personal and professional goalsRead MoreMy Challenges and Strategies for Personal Success764 Words   |  4 PagesMy Challenges and Strategies for Personal Success Lydia Veluz Reyes HCS/504 Version 6 February 15, 2012 Mary Eacott My Challenges and Strategies for Personal Success in Graduate School Introduction Graduate study is indeed a huge challenge for me. I have been out of academic school for 38 years. I could imagine how other students are experiencing. Seeking further education, requires well planned directions and commitment. I believe these challenges will need strategies for my personal successRead MoreMy Personal Leadership Challenge Analysis1227 Words   |  5 PagesThe new ways of thinking that will help me to readdress my personal leadership challenge involves better understanding the concepts of values-based leadership, situational leadership, and style, skills, and trait approaches to leadership. Values-based leadership revolves around how the values that people have, influence the decisions they make and the actions they take. Northouse mentions that â€Å"because leaders usually have more power and control than followers, they also have more responsibilityRead MoreEssay about Personal Leadership Challenges1327 Words   |  6 Pagesand boss will encounter many problems in their leadership. The complexity challenges that they face right now are higher rather than the old times, and the challenges in the future will become more complex. Eventually, if a leader cannot perform his/her leadership by right, it will give bad effect to the members, culture and organization. This paper will attempt to illustrate my perspective about personal leadership challenges in the future appointment. First, I will begin with the Ah-Ha moment basedRead MoreEssay on Personal Challenges and Transformation as a Writer1034 Words   |  5 Pagesgreatest memories, but also moments of despair. However, there were several obstacles and hurdles that had prevented me from writing to my desirability. Despite that, the journey that I have encountered through writing has led me to overcome challenges and has transformed me into a more skillful writer. During the stages of writing, the most difficult part for me is the beginning. I put too much focus and thought into the introduction or how the paper will start off. Sometimes there areRead MorePersonal Leadership : Leadership And Its Challenges And Opportunities1800 Words   |  8 PagesThis paper covers personal leadership by describing a personal leadership philosophy. This is explored by presenting a squadron commander’s biggest leadership challenge. Additionally, an analysis of the leadership challenge is evaluated in context with the author’s leadership philosophy. In accomplishing these elements, this paper will provide a learning opportunity and insight into leadership and its challenges and opportunities. PERSONAL STYLE When confronted by a Group Commander about my leadership

The Vs. Anti Vaccinators - 1615 Words

Vaccinators VS. Anti-Vaccinators With the movement leaning towards being healthy and avoiding putting chemicals into our body another controversy decision is being discussed among parents, to vaccinate your children or to not vaccinate them. Anti-vaccination movements have been happening since vaccines were created, but it has been picking up momentum again over the last decade. Vaccines began with the creation of the smallpox vaccine in the early 1800s after Edward Jenner’s experiments with cowpox. Through his experiments he found that we could save a child from smallpox by infecting them with a lymph from a cowpox blister. There were many oppositions from the public and government towards vaccinations. People claimed it was against religion, unsanitary, or there just wasn t enough proof it would work. I don t blame the criticism back then, because it included scoring the flesh on a child’s arm, and inserting lymph from the blister of a person who had been vaccinated about a week earlier. In 1853, the Vaccination Act of 1853 stated that vaccinations were mandatory for infants up to 3 months old. In 1867, the act extended this age requirement to 14 years. If you refused to vaccinate you would face a penalty. Citizens were upset because they felt that they had the right to control their bodies and their children’s bodies. This is when the Anti Vaccination League and the Anti-Compulsory Vaccination League formed. A smallpox outbreak spread in 1902 in Cambridge,Show MoreRelatedShould We Be Mandatory For Children?1750 Words   |  7 Pagesto do with the baby in your body, to electing to follow certain religious beliefs, people have many rights as American citizens. Several cases have been ruled over when it comes to human rights, such as the Roe vs Wade case, which covers a woman s rights to an abortion, and the Cantwell vs Connecticut case that covers a person s religious right to free exercise. Now the country is torn again in a human righ ts issue. Should it be mandatory for parents to give their children all of the vaccines thatRead MoreVaccinations Should Not Be A Medical Exemption From Vaccinations Essay1996 Words   |  8 Pagesthis fight for the right to choose goes back a long time. VaxTruth.org states: â€Å"Throughout the mid-to-late 1890s, the Anti-Vaccination League filed several lawsuits against the local government and Emery, asserting that the actions of the vaccinators were infringing on the Constitutional rights of United States citizens. In addition, there were frequent allegations that the vaccinators falsified death records in an effort to cover up the fact that their zealous activities were resulting in death for

Exceptional Children Mental Conditions

Question: Discuss about theExceptional Childrenfor Mental Conditions. Answer: Introduction Anxiety disorders are a group of mental conditions that are characterized by persistent and prolonged excessive fear, nervousness and related behavioral disturbances. There is usually a subjective and physiologic manifestation of fear which is the emotional response to real, perceived imminent threat or in anticipation of future threat. It is symptomatically associated with muscle tension, vigilance and avoidant behavior. Thus, children with anxiety disorder commonly exhibit solitude, not participating in social activities both in school and at home. They also find it difficult doing what their peers are interested in doing (Lawrence D, Johnson S, Hafekost, Boterhoven, Sawyer, Ainley, Zubrick, 2015). Anxiety disorders can be classified into separation anxiety, selective mutism, panic disorder, generalized anxiety, obsessive-compulsive disorder and specific phobia which can be social phobia or agoraphobia. All these anxiety disorders have physical manifestations through excessive sweating, tremor, dizziness, headaches, palpitations, mydriasis, and syncope, tingling in extremities, gastrointestinal disturbances, urinary urgency, and frequency. However, other conditions are associated with the same anxiety symptoms that include excessive caffeine intake, vitamin B12 deficiency, thyroid dysfunction, hypoglycemia, cardiac arrhythmias and Pheochromocytoma (American Psychiatric Association, 2013). Some of the factors that have been implicated to influence anxiety disorders in children are the family type, household income, parent education, parent labor force status, the area of residence and general family functioning among others (McMahon et al. 2012). These disorders have detrimental impacts on the physical and social wellbeing of a child. According to Lawrence et al. (2015), the four domains that are most affected are school work, relationship with other, social activities and family. There is increased tendency of school absence in children having these conditions as compared to those having no anxiety disorder. Consequently, their academic performance is in most instances poor a phenomenon that leads to reduced self-confidence and low self-esteem. They are also easily irritable and therefore their family coherence, performance in sports and punctuality. Due to a large amount of sympathetic stimulator chemical neurotransmitters secreted in the body such as serotonin and norepinephrine that are associated with anxiety, there is prolonged increased metabolism as well as fatigue and sleeplessness and restlessness. Moreover, there is increased tendency of self-harm, harm to others and suicide. As stipulated by American Psychiatric Association (2013), diagnosis of anxiety disorders primarily relies on the symptoms that a child has. A substantive number of specific symptoms for each of the anxiety disorder must have been exhibited by the child for at least six months for a diagnosis to be made. Additionally, the management method and therapy choice are made depending on the etiology and extent or severity of the condition. Social phobia is distinctively characterized by persistent fear and avoidance of activity that involve public participation which is perceived to result in evaluation by others, humiliation or embarrassment. On the other hand, separation anxiety can be diagnosed when one shows social and academic distress or a significant distress in other areas of functioning that is not expected in their developmental age after a place, and person one is attached to and cant adapt for at least six months. Generalized anxiety usually exhibits most of the symptoms, and it is non-specific to the triggering event or activity. References American Psychiatric Association, (2013).Diagnostic and statistical manual of mental disorders: DSM-5. Washington, D.C: American Psychiatric Association. Lawrence D, Johnson S, Hafekost J, Boterhoven De Haan K, Sawyer M, Ainley J, Zubrick SR (2015) The Mental Health of Children and Adolescents. Report on the second Australian Child and Adolescent Survey of Mental Health and Wellbeing. Department of Health, Canberra McMahon, R. J., In Peters, R. D. V., Banff International Conference on Behavioural Science. (2012).The effects of parental dysfunction on children.

Tce Essays - TCE, Correction Fluid, Water Pollution,

Tce What is TCE? TCE is a nonflammable liquid it is colorless. It has a sweet odor and a sweet burning taste. TCE does not occur naturally in the environment. It is an artificial compound. It is produced synthetically from 1,2-dichloroethane. And stabilizers are added to the marketed product. What is TCE used for? It is used mainly as a solvent to remove greases from metal parts, it is also an ingredient in adhesives, typewriter correction fluid and spot and paint removers. 75-80% of TCE production is used for degreasing metals. Because of its good solvent properties it was formerly used in dry-cleaning facilities. It is also used to extract natural substances. An example would be in decaffeinated coffee or fruit juices. TCE effects on humans Skin contact with TCE can cause irritation and rashes on the skin. Drinking small amounts of TCE over a long period of time can cause liver and kidney damage, nervous system effects and impaired immune system function. Also during pregnancy it can impair fetal development. Drinking larger amounts can cause nausea, convulsions a coma and in some cases death. Breathing TCE for a long time can cause impaired heart function and coma or death. Breathing TCE for a short period of time can cause headaches, lung irritation, dizziness and difficulty concentrating. Can TCE cause cancer? Some studies with mice have shown that high levels of TCE may cause liver or lung cancer. Also some studies of people exposed to TCE over long periods of time showed increased risk of cancer. These studies however, are inconclusive the cancer could have been caused by other things. Could I have been exposed to TCE? You could be exposed by breathing air in from around the house contaminated by TCE vapors from the shower water. Also breathing in common household items such as, spot removers or correction fluid. Drinking, swimming or showering in water with TCE in it could have also exposed you. Another way would be from soil if you were around a hazardous waste site. Lastly if you manufacture TCE or use TCE you could breathe it in, or have it directly touch your skin. TCE in the environment Water TCE is denser than water and sinks gradually to the bottom even in groundwater. Groundwater contamination can last for decades. AIR Because of its volatility, large quantities of the substance produced evaporate and are distributed in the atmosphere. It is a very minor cause of smog. Soil TCE accumulates in sediment and in sewage sludge sometimes to an extent that it damages anaerobes. It evaporates less easily from soil and will remain there longer. Bibliography Works Cited Bedau, Hugo Adam. The Case Against The Death Penalty. http://www.dnai.com/~mwood/deathpen.html (6 Apr. 2000). Bedau, Hugo Adam. The Death Penalty In America. Chicago: Aldine Publishing Company, 1964. Bender, David. The Death Penalty Opposing Views. San Diego: Greenhaven Press Inc. 1997. McCuen, Gary E. The Death Penalty and the disadvantages. Hudson: Gary McCuen Publications Inc. 1997. The New American: In Focus. http://www.thenewamerican.com/focus (16 Apr. 2000). Pragmatic Arguments Against The Death Penalty. http://pages.prodigy.com/DC/vortex/prag.html (5 Apr. 200). Geography

teen drug abuse essays

teen drug abuse essays Teen drug use is on the rise in the 90's. But one of the most popular drugs is marijuana beacause it is so easy to get and usually cheap. But there are many other kinds of drugs, you got PCP, LSD, Hash, and many others that come from the same plant but all of them are hazardous to your body and your health. Most people use the drugs just to forget about everything, but they forget about the dangers drugs can cause them. Marijuana is a big seller these days and it is a lot worse than it used to be people's bodies are building ip immunity's to the drugs the the dealers have to add more things to help you get the "high". Divorce is on the rise and kids feel it's their fault and they need a way to escape from the pain of there messed up life. Another reason is because their friends pressure them into using drugs most marijuana users are 12-18. The THC in the marijuana makes you experiance the "high" but what really make the THC grow is when this resin comes out on to the leaves and stems . Grass is something that comes from marijuana it is made up of dried choped leaves, stems, and leaves. In 100 ounces of grass, ther are 1 to 2 ounces of the THC. Sinsemilla is grass made of a plant that has larger amounts of THC than grass. In 100 ounces of sinsemilla there about 6 ounces of THC. Hashish is made of dried flowers, leaves and resin. In 100 ounces of hashish there are 8 to 14 ounces of THC. Hash oil is the plant's resin. 100 ounces of hash oil there are 15 to 40 ounces of THC. Thses different types of marijuana can be mixed together for a all different "high" all types of marijuana are smoked in a cigarette or pipe and sometimes added to food. Most teen marijuana users think that it help them do music, food, and have better sex. They enjoy the many things that appear do be different like art and sounds seem more intense. Some of the harmful effects of marijuana use can harm parts of the body. Like cigarette smoke, marijuana smo ...

40 Actionable Email Marketing Tips That Will Boost Results

40 Actionable Email Marketing Tips That Will Boost Results Email marketing is complex. From list building to copywriting to measurement, there’s always something new to learn and improve. For marketers and business owners with limited time, it can be difficult to keep up with. This post covers 40 important email marketing tips, along with actionable advice to help you implement them right now. Even if you’re an experienced email marketer, you’re sure to pick up at least a few new tactics. 40 Actionable Email Marketing Tips That Will Boost Results via @ Table of Contents: 10 Email Subject Line Writing Tips 10 Email Copywriting Tips 10 General Email Marketing Tips 10 Email List Building Tips 10 Tips for Writing Better Email Subject Lines Success starts with strong subject lines. According to Hiten Shah, â€Å"33% of email recipients open email based on the subject line alone.† You may have heard some variation of that figure before (different reports suggest a range between 30% to upper 40%). The key takeaway here is that paying attention to subject lines matters, and a little extra effort up front can boost the results of your entire email. 1. Test Every Subject Line Before Delivery Wouldn’t it be great if it were possible to test every subject line before you hit send? With the Email Subject Line Tester, there is. This free tool (which is also built into ) makes it easy to optimize subject lines and see how they’ll look in recipient’s inboxes. Enter your subject line: Then, get your score (and more): You can use it free as much as you’d like here. 2. Use a Real Person’s Name in the Sender Field Getting an email from an actual person feels more friendly than one from a brand. So, use an employee’s name in the sender field, rather than your brand name. For bloggers or solo consultants, your name might double as your brand. But, larger retail and B2B brands can benefit from this strategy, too. This example from Threadless shows how both can be combined: Most email service providers make it easy to edit the sender field. Consider using the name of the individual sending the email, or the best point of contact should a recipient have questions. Sending marketing emails? Use a real employee's name in the sender field:3. Add Personalization People want to feel like they’re more than just a number. So, to further make your emails more personable, include the recipient's name. Here’s an example of a plain-text email from Michael Hyatt using personalization: Make email marketing more conversational with personalization4. Use Power Words Subject lines should inspire readers to take action. So, include power words that motivate audiences to open and click. Use this cheat sheet: Use power words to increase #email open rates5. Experiment With Numbers and Stats According to a study from YesWare, including a number (like an interesting stat or percentage) can influence a modest increase in clicks and replies: There are at least a couple reasons this might be the case: Numbers are concrete. Subject lines that make vague promises are less compelling than those that state specific claims or benefits. For example, â€Å"Save 25%† is more useful than â€Å"Save Money.† Sometimes, stats are hard to believe (even if they’re accurate). And you just have to click for confirmation. So, if you have stats or interesting percentages to share, consider including them. Experiment with numbers and stats in #email subject lines6. A/B Test Subject Lines No study nor external data point will ever be as meaningful as your own results. One of the best ways to get insight into what works for your audience specifically is to A/B test as much as possible. Subject lines are one obvious email element to split test, and most email service providers make this easy. Here are some shortcuts to help documentation to get you started: MailChimp Campaign Monitor Active Campaign Constant ContactAre you using A/B testing on your #email subject lines? If not, you might not be as successful as...7. Create a Curiosity Gap According to Wordstream, a curiosity gap  is: The curiosity gap is a theory and practice popularized by Upworthy and similar sites that leverages the reader’s curiosity to make them click through from an irresistible headline  to the actual content. By creating a curiosity gap, you're teasing your reader with a hint of what's to come, without giving all the answers away. How powerful can leveraging an informational gap be for copywriting? For Copyhackers, powerful enough to drive a 927% traffic increase to a pricing page. Imagine what it can do for your email marketing. To incorporate this technique into your subject line writing, do this: Identify the beginning and end of the story in your email. Leave out crucial information in the middle. Now, done poorly, this is an easy recipe for cheesy clickbait. But, it can also be a simple formula for carefully crafted copy that piques curiosity (and gets more clicks on your emails). Here are some examples of what this might look like in practice: â€Å"The easiest way to achieve your goal isn’t what you think.† â€Å"What’s the fastest way to achieve [GOAL]?† â€Å"Should you use this tactic to achieve [GOAL]†? All of these examples leave something out, that can only be learned by clicking through to read the email. Create curiosity gaps in your email subject lines to get more opens.8. Make Use of Available Preview Text Preview text appears in some email clients after the subject line. Usually, this space will be filled with copy from the email itself, if no preview text is specified. Leaving it blank is a missed opportunity, though, as it offers a chance to give your subject line more context. Here’s a great example from MarketingProfs: The subject line inspires urgency (â€Å"last call†), while the preview text offers more specifics (exactly how long the offer will remain, and how much can be saved). This example from Stone Temple Consulting follows a similar principle: Making use of preview text is simple: write your subject line, then add context. Here are some ideas: Tease an offer, then add more specifics. Include information about additional content in your email (that isn’t implied by the subject line itself). Ask a question in your subject line, and use the preview text to tease an answer. Get creative with it and see how it impacts opens and clicks. Writing email subject lines? Don't forget to leverage space in the preview text field.9. Never Use All-Caps Just don’t. It sounds like you're shouting in your reader's face. Avoid all-caps in email subject lines (and get 39 more email marketing tips here):10. Experiment With Emojis Emojis are more than just fun illustrations. They can actually help improve opens on emails. In fact, according to Kim Courvoisier (formerly from Campaign Monitor), â€Å"brands that are using emojis have seen a 56% increase in their unique open rates.† Impressive. Will you achieve similar results? There’s only one way to find out: experiment! To quickly grab emojis you can copy and paste into your own emails, visit GetEmoji.com: Could emojis help increase your email open rate? 10 Email Copywriting Tips Strong copywriting skills are essential for effective email marketing. Here are ten different ways to sharpen yours. Recommended Reading: The Email Copywriting Process You Need to Get More Conversions 11. Keep It Brief Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more. Here are some basic guidelines to follow: Keep sentences under 25 words, and paragraphs under three sentences. These are considered basic best practices for web writing. Aim for 17-24 characters when writing subject lines. There’s no real â€Å"best subject line length,† but shorter copy is more likely to avoid getting cut off on mobile devices. Get to the point. Every word and sentence in your email should serve a clear purpose. If it doesn’t, then remove it. Here’s an example from Google. It’s extremely brief and concludes with a simple CTA: Keep your #email marketing copy brief.12. Include One CTA (But Don’t Be Afraid to Include It In Multiple Locations) Including a single call-to-action is a classic piece of email marketing advice. But, what about including that one CTA in multiple locations? This is a simple tip that can help increase clicks by placing a link at multiple spots where a reader is likely to be scanning across your copy: This email includes a CTA in each of the following places: Header graphic. Inline text. Conclusion CTA button. If one item doesn’t entice clicks, there’s a chance the next one might. Consider including one #email call-to-action in multiple places.13. Add a PS If You Need Extra Links Newsletters and roundups, by their nature, include multiple links to various pieces of interesting content. But, if you’re writing a plain text email, it’s best to direct readers toward one location. For plain text emails though, if you have additional content to share, there is one place you can turn to: your PS section. "Check out this example from Sujan Patel, co-founder at Voila Norbert, which lists information about his upcoming speaking appearances: Some other things you could consider including might be: Related articles or blog posts. Upcoming events. Recent company news announcements. This is an easy way to get extra eyeballs on stuff you want to promote, without distracting from your core call-to-action. Get more email traffic by including additional links in a PS after your signature.14. Offer Something Valuable Great copy won’t save a crappy offer. If what you’re selling isn’t worth your audience’s time, there’s nothing you can do to salvage success. Before sending an email, ask whether it passes the following criteria: â€Å"Is the content or offer this is promoting high-quality?†Ã‚  This is obviously somewhat subjective, but if you’re sending email simply because you feel like you have to, it may be better to hold off. â€Å"Would I even want what I’m selling?† Put yourself in your readers shoes. If you read this email from another brand, would you even remotely care? Be honest. â€Å"Is there anything that could make this email more valuable?† An additional PS, a related piece of content, or something else? Never send a marketing #email if you don't have anything valuable to offer.15. Always Put the Reader First No one wants to listen to a brand talk exclusively about itself. Brands that solve problems for people, though? Those are the ones that get heard. When writing email copy, put the reader’s interest first: Strong Example: â€Å"Cut your grass 35% faster with new, sharper mower blades.† Weak Example: â€Å"Our new mower blades are 35% sharper.† The first example establishes a clear benefit and helps the reader envision themselves spending less time mowing their lawn. The second example isn’t bad, but it puts the company first, and fails to make as strong a connection between product improvement and tangible consumer benefit. Put your reader first when writing #email #marketing copy.16. Sell Benefits, Not Features This is another classic piece of copywriting advice, and one that directly ties into the previous tip. Generally speaking, customers care more about benefits than features. A sharper mower blade isn’t important because it’s sharper; it’s better because it means the customer can spend less time mowing their lawn. Here’s an interesting example from MailChimp: Now, this could have been some superdry copy about GDPR. But, odds are, if GDPR means anything to you, you already know what’s up. So, it instead focuses on how MailChimp made creating GDPR-friendly forms easy enough to do in a few clicks. Perfect. Selling benefits, not features is #email #marketing #copywriting 101:17. Maintain Message Match Between Email + Landing Page Copy You’ve sent out an awesome email. Your unsuspecting reader clicks, compelled by your copy, only to find the landing page doesn’t exactly sound like the email. Maybe the offer is different. Or, the theme of the copy isn’t quite aligned. Whatever the case may be, strive to maintain a consistent experience with your copy throughout the entire experience, from first click on a subject line, all the way through to a conversion on your landing page. Here’s a basic example of this done well, starting with a subject line from Adobe: Based on this text, one can assume the email will link to something with interesting photography from Tokyo. Once clicked, the headline on the body content makes it clear the reader is getting what they thought with this email: After clicking the button, the first thing you see is a blog header using the same banner image from the email: The body copy in the blog post also follows through on the story the reader expected based on the initial subject line: One consistent experience, from start to finish. That’s what marketers should always aim for. Make sure email copy matches the message on your destination landing page.18. Avoid Generic Templates There’s nothing wrong with using a template as a starting point. But, everyone has seen the same plain text email templates, repeatedly. So, if you’ve seen something similar sent before, it’s time to go back to the drawing board, and come up with something fresh. That’s all there is to this tip. Say no to generic templates. Writing outreach emails? Say no to generic templates.19. Develop a Distinctive Voice Everyone gets too much email in their inbox every day. To stand out, developing a distinctive brand voice is important. Create a brand voice chart similar to this one from Content Marketing Institute: Write more engaging #email copy by developing a distinctive #brand voice:20. Make Copy Skimmable Dense paragraphs of text typically perform poorly for email. So, keep sentences brief, and cut down paragraphs to a sentence or two (three at the max). Here’s an example from Siege Media that’s clear and easy to skim: Don't make readers work! Make your #email #marketing copy skimmable instead. 10 General Email Marketing Tips Here’s a roundup of basic (but often overlooked) tips that, while small, add up to delivering a better experience for your subscribers. Recommended Reading: The Best Email Calendar Template You Need to Manage Marketing Newsletters 21. Make it Simple to Unsubscribe Once you’ve got people on your list, you probably want to do everything you can to keep them there. So, why make it easy to unsubscribe? Because it creates a more positive experience. Someone might be interested in your brand, but just doesn’t want your emails anymore. If its tough to get off your list, that positive brand sentiment can quickly evaporate, to the extent they choose a competitor instead. This can be as simple as making the unsubscribe link clear and easy to find: In this example, the unsubscribe link is subtle and unobtrusive, yet easy to find for anyone looking for it. Making email unsubscribes easy creates a more positive experience with your brand.22. Don’t Pay For Lists There are lots of reasons you shouldn’t send emails to a paid list. Here are a handful: None of those people will understand why they’re getting email from a company that may or may not have ever heard about. A lot of those people are liable to unsubscribe and they won’t convert anyway. Worse, you could violate the CAN-SPAM Act. This could be extremely bad news for your business. Build your list fair and square, and avoid paying for lists. Avoid paying for #email #marketing lists:23. Use Mobile-Friendly Design Check out these mobile email stats from Campaign Monitor: Emails that don’t render properly on mobile devices may get deleted in under three seconds. At least 50% of email opens happen on mobile devices (an exact number is tough to pin down, but that’s a lot). Mobile users check email 3X more frequently than desktop users. 52% are less likely to buy from a company if their mobile experience is poor. What do all these numbers mean? In short, you need to provide subscribers with a strong mobile email experience. At a basic level, make sure you’re using responsive templates for designed emails (most modern email service providers should make this easy), and easily skimmable text for plain-text emails. If you’re working with a developer building HTML emails, explain the importance of optimizing for mobile devices (if they’re not already on board). Use the stats above to build your case. Are your marketing #emails mobile-friendly?24. Add Alt-Text to Images and Buttons Image alt-text  helps tell web browsers and email clients more about the contents of an image. It’s useful for two reasons: Helping the visually impaired understand what your images are. Providing context for images in case they can’t load. Here’s a brief tutorial on how to do this with Constant Contact (other email service providers work similarly): 25. Send Email at the Best Times for Most Opens and Clicks The best time to send email will differ depending on your audience. But, there’s been plenty of research done to give us some solid starting points. Follow these guidelines: Are you sending your #marketing #emails at the best times?26. Plan Your Email Schedule Around the Best Days to Send, Too Start with a schedule that looks like this: Here's how to pick the best days to send #marketing #email27. Manage Your Email Marketing Schedule on a Calendar Calendars and planning tools help build consistency. Consistency helps deliver results. Instead of slipping on your sending schedule, get it organized. If you haven’t downloaded the email calendar included in this post, grab it for free. Or, if you’re a customer, use its email integrations to map out all your sends (alongside the rest of your marketing projects and campaigns). If you’ve got some time, this demo recap video shows how it works: Email calendars make planning newsletter sends easier28. Optimize Your Email Sending Frequency Consistency is key to success. But, that doesn’t mean you should stick to doing things exactly the same way you always have, indefinitely. Smart marketers optimize their approach based on performance data over time. Email marketing should be no exception. Once a month, consider analyzing your email marketing sending frequency and note: Which times perform best? Which days perform best? Do open rates appear to drop off once a certain number of emails are sent? Are you getting a high number of complaints about excessive email (and do those complaints correlate with a drop in opens)? Gather this data using the in-app analytics in your email service provider. Then, adjust your schedule accordingly. Are you optimizing your #email sending frequency based on data and performance?29. Add Whitelisting Instructions to Your Emails Whitelisting  is a simple process email recipients can use to make sure messages from a certain sender go straight into their inbox (rather than a SPAM folder). According to Campaign Monitor: â€Å"Many email senders link to whitelist instructions from their email campaigns, to ensure that their campaigns are delivered straight to the inbox for as many recipients as possible. A common approach is to add a short message to your email content, like, â€Å"To keep receiving emails from us, please add us to your address book†. Head here to find a free code snippet  you can use to drop a link like this in your email. Make sure your emails get read! Learn all about whitelisting (and get 39 more great #email...30. Create Unique Email List Segments The subscribers on your email list may have unique interests or different backgrounds. Sending the same messages to different groups of people might not always get similar results from each one. For example, if you run an auto parts ecommerce site, customers interested in Honda Civic accessories might not be interested in information about pickup trucks. How could a marketer in this situation keep both groups equally engaged? By segmenting their email list based on interests. Here’s how to get started using four different email service providers (each of which integrate with ): MailChimp: Getting Started with Segments List segmentation in Campaign Monitor Active Campaign: How Do I Create a Segment of a List? Constant Contact: Create More Targeted Lists Using SegmentationUse list segmentation to make sure the right emails get to the right people 10 Email List Building Tips Without an email list, you’ll have no one to market toward. Use these 10 tips to build up your list and get more leads into the funnel. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket by 140% in 1 Year 31. Create Valuable Gated Content Upgrades Content upgrades are downloadable freebies gated behind an email opt-in form. To get these configured on your blog, website, or landing pages, you may need to get some developer help. But, once you’re ready to roll, here are some great ideas for content upgrades you can try: Templates. eBooks. PDF guides. Research reports. Slide presentations. White papers. Case studies. Ivan Kreimer wrote a great guide on creating content upgrades here. In the struggle to build an email list, content upgrades are your secret weapon.32. Include a Sticky CTA on Your Website Here’s an example from the Blog: If you don’t have the capability to set this up yourself, work with a developer to add an email signup CTA somewhere on your blog or website homepage. Use a CTA on your website to drive more #email signups33. Mention Subscriber Count to Leverage Social Proof Another note to make your sticky CTAs more effective: include some social proof. Mentioning your subscriber count (once you have some subscribers) shows potential leads that you’re offering something of value. Leverage social proof by mentioning your subscriber count in your email signup call-to-action:34. Include a Signup Link in Personal Emails If you email folks around your industry with your own work email account, drop a link in your signature to get your company’s email newsletters, too. If you email folks around your industry with your own work email account, drop a link in your...35. Launch a Contest (With an Email Opt-In Form) Contests and giveaways are a great way to gather email signups. You can do this in one of two ways: With a physical entry form (for brick-and-mortar stores). An online content with a signup landing page. Running a worthwhile contest can take a lot of effort. But, it’s worth it to build up a highly engaged email list. Fortunately, Matthew Barby has created an incredibly in-depth guide here. [Tweet "Contests are an awesome way to build #email #marketing lists:] 36. Run a List-Building Social Media Campaign If people are following you on social media, they’re obviously interested in your brand. So, why not get them onto your email list? Run a creative social campaign directing to your email signup page. customers can easily create cross-channel social campaigns: Create a social media campaign promoting your #email newsletter to get more sign-ups37. Optimize Your Email Opt-In Confirmation Process If you use a single opt-in process, email subscribers will be added to your list as soon as they complete a form. However, if you use a double opt-in process, subscribers will need to click a confirmation link on an email they’ll receive. The second option helps cut down on junk signups (if someone is going to bother to click the confirmation link, you know they really want to be on your list). But, if the confirmation email goes into a SPAM folder, you could miss out on subscribers. Follow your email service provider’s guidelines on using double opt-in processes effectively: MailChimp Campaign Monitor Active Campaign Constant Contact Use a double opt-in process to improve lead quality on your email list38. Use Wistia’s Turnstile to Turn Video Viewers Into Email Subscribers If you use Wistia for video hosting, don’t overlook using Turnstile  to add email opt-in forms to your videos. Find a video in your library and go to Timeline Actions: Then, click add Turnstile: You can then configure your video so viewers need to enter an email address to watch. Use Turnstile in @wistia to turn video viewers into email subscribers39. Try Exit Intent Pop-ups Once someone has spent some time on your site, make sure you don’t lose them after they leave. Exit intent pop-ups make it easy to capture email signups when people start to move their cursor to leave your site: Here are some exit intent popup examples  created with OptinMonster. Get more email signups with exit intent popups40. Add an Email Signup Link to Your Website Footer ’s Head of Demand Generation, Nathan Ellering, says you can expect a footer link to contribute around 1% to your overall list growth. But, they’re also extremely easy to add, and every little bit helps. Ask your developer if they can throw in a footer link to your email signup page.

Primacy of EU Law over National Law Essay Example | Topics and Well Written Essays - 2750 words

Primacy of EU Law over National Law - Essay Example Regulations are laws with general application, such that member states are under no strict liability to adopt them into national law. In the case of directives, that obligation is unconditional on the part of member states, although they can choose the form and methods by which to implement an EC directive 2. These provisos in the new EU Constitution are highlighted by this paper in its discussion of how to bring law and order to European countries if the EU law relevant to a particular case contravenes the national law of a member state; if an EC regulation favors one national group over another; or if an EC law that could bolster a local case has no equivalent version in the member state that is hearing the case. In so doing, the paper presents two make-believe cases involving consumer welfare promotion and environmental protection, two areas of concern high on the agenda of the new Constitution as embodied in Article II-62 and Article II-97, respectively. Both areas need state legislation to give them real substance. In 2006, EC issued E... The directive imposes criminal liability on anyone who keeps toxic chemicals in his property without sufficient safeguards to prevent leakage. If the stored chemicals, which were specified in the EC directive, escape into the atmosphere and cause harm to people, the offense carries a maximum fine of 150,000 euros or its equivalent. In UK, authorities believed there was no need to enact a new law based on the EC directive because there is a similar environmental law already in place. In March 2007, or one year after UK member states were supposed to have introduced the EC directive into their own legal systems, a man named Simon fell ill after eating vegetable grown in his garden, which is adjacent to a warehouse of Otis Chemicals Ltd. that stored the chemicals identified in the EC directive.QUESTION 1: If you're a lawyer representing Otis Chemicals, do you think Simon can sue your company in UK under the EC environmental directive based on the direct effect principle Can UK authorities also prosecute Otis under the same EC directiveANSWER: Assuming that the chemical substance in question is among those identified in the EC environmental directive, Simon can invoke the same EU law in bringing a case against Otis Chemicals before UK courts. This he can do whether or not UK has adopted the provisions of the said EC law into a national law. Under the Community Method principle of the new EU Constitution, any law enacted by the Community automatically becomes an integral part of the law of a member state, whose courts are

Dividend Policy Essay Example | Topics and Well Written Essays - 1500 words

Dividend Policy - Essay Example Lack of infrastructure and basic facilities would lead to downfall in prices of the land and investors will lose faith and retract the investment. This would be huge disaster for any businessman. One of the problems with real estate investment trusts (REIT) is that the investors tend to over invest and still REIT's must distribute most (about 95%)of the taxable income to the shareholders. Therefore before putting a land to sale check the basic amenities and infrastructure and the price of the land accordingly. UK has become a hotspot for real estate business domestically and internationally. The main reason for this is the presence of strong infrastructure and basic facilities like water and electricity. One of the important factors that have increased the real estate corporate is the high rate of ownership. Real estate has become an alternate investment in UK. It is not sure that how dividend policy affects the value of a firm and the debate still goes on. Some say shareholders wealth is increased by dividends, others believe that dividends don't affect firm's value in other words they are irrelevant and some more believe that shareholders wealth is decreased by dividends. A general definition of valuation of property is to state the actual value of the property both according to the government and private (commercial) sector. But government will valuate only landed property and fertile land. While valuating a property government will not consider the commercial demand that property is possessed with.Financial policy decisions include dividend decisions and according to a financial management research investment is considered as an exogenous variable. Influence of stakeholders has a greater affect on firm's dividend policy that can be observed by examining dividend and investment policy's interactions. Not only the stakeholders but also non-investor stakeholders and capital suppliers plays a greater role in affecting the firm's dividend policy. Some financial theorists were able to provide a hypothesis foe dividend policy irrelevance. The assumptions of this theory are Perfect capital markets, in other words non existence of taxes transaction costs, a single buyer or a seller cannot influence the market price which in other words termed as non existence of monopoly in the market and information should be accessed without any cost that is free of cost. There should be reasonable behaviour on the part of those who are taking part in the market. The future cash flows on the discounted value that are accruing to investors should have valuing securities. Certainty of the firm and investment policy and as well as having complete knowledge of future cash flows on the discounted value are considered important in this theory. Managers are considered as agents of the stakeholders. One assumption that not hold good is about the certainty of the investment policy of the firm which is critically viewed. A model was developed by Titman that hypothesises an interaction between investment and financial decisions. According to this model non-investor stakeholders wealth in a firm can be maximised by those equity holders who possess incentives. A company or a manufacturing unit intending to set up its own plant in any country has to look up, analyze and study the respective location then plan to take up the initiative. It has to take into consideration - all

Human Rights Essay Example for Free

Human Rights Essay Human rights are commonly understood as inalienable fundamental rights to which a person is inherently entitled simply because she or he is a human being. Human rights are thus conceived as universal and egalitarian . These rights may exist as natural rights or as legal rights, in local, regional, national, and international law. The doctrine of human rights in international practice, within international law, global and regional institutions, in the policies of states and in the activities of non-governmental organizations, has been a cornerstone of public policy around the world. The idea of human rights states, if the public discourse of peacetime global society can be said to have a common moral language, it is that of human rights. Despite this, the strong claims made by the doctrine of human rights continue to provoke considerable skepticism and debates about the content, nature and justifications of human rights to this day. Indeed, the question of what is meant by a right is itself controversial and the subject of continued philosophical debate. Many of the basic ideas that animated the human rights movement developed in the aftermath of the Second World War and the atrocities of The Holocaust, culminating in the adoption of the Universal Declaration of Human Rights in Paris by the United Nations General Assembly in 1948. The ancient world did not possess the concept of universal human rights. The true forerunner of human rights discourse was the concept of natural rights which appeared as part of the medieval Natural law tradition that became prominent during the Enlightenment with such philosophers as John Locke, Francis Hutcheson, and Jean-Jacques Burlamaqui, and featured prominently in the political discourse of the American Revolution and the French Revolution. From this foundation, the modern human rights arguments emerged over the latter half of the twentieth century. History of concept  Although ideas of rights and liberty have existed in some form for much of human history, they do not resemble the modern conception of human rights. According to Jack Donnelly, in the ancient world, traditional societies typically have had elaborate systems of duties conceptions of justice, political legitimacy, and human flourishing that sought to realize human dignity, flourishing, or well-being entirely independent of human rights. These institutions and practices are alternative to, rather than different formulations of, human rights. The modern sense of human rights can be traced to Renaissance Europe and the Protestant Reformation, alongside the disappearance of the feudal authoritarianism and religious conservativism that dominated the Middle Ages. One theory is that human rights were developed during the early Modern period, alongside the European secularization of Judeo-Christian ethics. The most commonly held view is that concept of human rights evolved in the West, and that while earlier cultures had important ethical concepts, they generally lacked a concept of human rights. For example, McIntyre argues there is no word for right in any language before 1400. and constituted a form of limited political and legal agreement to address specific political circumstances, in the case of Magna Carta later being recognised in the course of early modern debates about rights. One of the oldest records of human rights is the statute of Kalisz, giving privileges to the Jewish minority in the Kingdom of Poland such as protection from discrimination and hate speech. The earliest conceptualization of human rights is credited to ideas about natural rights emanating from natural law. In particular, the issue of universal rights was introduced by the examination of extending rights to indigenous peoples by Spanish clerics, such as Francisco de Vitoria and Bartolome de Las Casas. In the Valladolid debate, Juan Gines de Sepulveda, who maintained an Aristotelian view of humanity as divided into classes of different worth, argued with Las Casas, who argued in favor of equal rights to freedom of slavery for all humans regardless of race or religion. In Britain in 1683, the English Bill of Rights and the Scottish Claim of Right each made illegal a range of oppressive governmental actions. Two major revolutions occurred during the 18th century, in the United States and in France, leading to the adoption of the United States Declaration of Independence and the French Declaration of the Rights of Man and of the Citizen respectively, both of which established certain legal rights. Additionally, the Virginia Declaration of Rights of 1776 encoded into law a number of fundamental civil rights and civil freedoms. These were followed by developments in philosophy of human rights by philosophers such as Thomas Paine, John Stuart Mill and G. W. F. Hegel during the 18th and 19th centuries. The term human rights probably came into use some time between Paines The Rights of Man and William Lloyd Garrisons 1831 writings in The Liberator, in which he stated that he was trying to enlist his readers in the great cause of human rights. In the 19th century, human rights became a central concern over the issue of slavery. A number of reformers, such as William Wilberforce in Britain, worked towards the abolition of slavery. This was achieved in the British Empire by the Slave Trade Act 1807 and the Slavery Abolition Act 1833. In the United States, all the northern states had abolished the institution of slavery between 1777 and 1804, although southern states clung tightly to the peculiar institution. Conflict and debates over the expansion of slavery to new territories constituted one of the reasons for the southern states secession and the American Civil War. During the reconstruction period immediately following the war, several amendments to the United States Constitution were made. These included the 13th amendment, banning slavery, the 14th amendment, assuring full citizenship and civil rights to all people born in the United States, and the 15th amendment, guaranteeing African Americans the right to vote. Many groups and movements have achieved profound social changes over the course of the 20th century in the name of human rights. In Europe and North America, labour unions brought about laws granting workers the right to strike, establishing minimum work conditions and forbidding or regulating child labor. The womens rights movement succeeded in gaining for many women the right to vote. National liberation movements in many countries succeeded in driving out colonial powers. One of the most influential was Mahatma Gandhis movement to free his native India from British rule. Movements by long-oppressed racial and religious minorities succeeded in many parts of the world, among them the African American Civil Rights Movement, and more recent diverse identity politics movements, on behalf of women and minorities in the United States. The establishment of the International Committee of the Red Cross, the 1864 Lieber Code and the first of the Geneva Conventions in 1864 laid the foundations of International humanitarian law, to be further developed following the two World Wars. The World Wars, and the huge losses of life and gross abuses of human rights that took place during them, were a driving force behind the development of modern human rights instruments. The League of Nations was established in 1919 at the negotiations over the Treaty of Versailles following the end of World War I. The Leagues goals included disarmament, preventing war through collective security, settling disputes between countries through negotiation and diplomacy, and improving global welfare. Enshrined in its charter was a mandate to promote many of the rights later included in the Universal Declaration of Human Rights. At the 1945 Yalta Conference, the Allied Powers agreed to create a new body to supplant the Leagues role; this was to be the United Nations. The United Nations has played an important role in international human-rights law since its creation. Following the World Wars, the United Nations and its members developed much of the discourse and the bodies of law that now make up international humanitarian law and international human rights law. Philosophy The philosophy of human rights attempts to examine the underlying basis of the concept of human rights and critically looks at its content and justification. Several theoretical approaches have been advanced to explain how and why human rights have become a part of social expectations. One of the oldest Western philosophies of human rights is that they are a product of a natural law, stemming from different philosophical or religious grounds. Other theories hold that human

O, the Sweetness of Reading :: Literacy Illiterate Education Texas Essays

O, the Sweetness of Reading Works Cited Missing Deep in the wilderness of Texas, the untamed, open fields provide a vast space for imagination to run free. Tales of adventure, cattle ranches, gamblers, rogues, and scoundrels abound. In the book Raising Sweetness, author Diane Stanley contrasts the stereotype of uncivilized lawlessness with a story of eight Texas orphans and the sheriff in their town who adopted them. The contrast of a sheriff of the wild west and orphans provides a unique juxtaposition. Despite this contrast of the stereotypical Texas sheriff, a more realistic problem provides the major conflict of the story—the sheriff and the orphans can not read. Although illiteracy was a common problem in the west it is not a respected method of killing off bad guys. Therefore, modern depictions of the wild west overlook illiteracy. Because illiteracy is the main hindrance to the characters’ quest of being able to read a letter, the illustrations to the book become even more important than just providing interest to the reader. The pictures provide a medium in which not only actions and key information, but also emotions are portrayed. These illustrations become an integral part in adding depth to the story. Through the use of coloring, style, details not described in the text, and perspective the illustrations make the story more effective. The coloring in the pictures makes the story more effective because it portrays the emotion that correlates to the text. For example, one illustration has only the colors brown, black, and white. The corresponding text is a flashback of how the sheriff’s â€Å"darlin’ done broke† his heart (4). Thus, the coloring effectively portrays the sad emotion because dark, neutral colors have a depressing connotation associated with them. Another picture that uses dark coloring portrays the orphanage and the mean caretaker who made the orphans scrub floors with toothbrushes. This illustration uses different shades of brown as the only colors. The picture represents a flashback to a previous book in which the sheriff adopts all the children to save them from the horrid caretaker. The brown tones give the appearance of an old, faded picture. The tones also lack warmth or brightness thus, they correspond to the emotion of dislike for the caretaker. This portrays that the actions took place in the past, and emphasizes the unpleasantness of the memory. Conversely, the illustrator uses light pastel colors whenever the sheriff’s sweetheart, Miss Lucy, is shown.

Part I Root Attitudes and Beliefs

Global settings create specific requirements for personal, organizational, cultural values. In general, there are no limits to the attitudes people hold.Attitudes are learned throughout life and are embodied within our socialization process. In the global setting, some atti ­tudes may be central to us – a core construct – which may be highly resistant to any change (perhaps a religious belief); whereas other, more peripheral atti ­tudes, may change with new information or personal experiences.A person should be a proactive, which means to be response to change creating new knowledge and finding methods of problem-solving. Reactive person cannot be creative which limits its opportunities and prevents from personal growth (Oden, 1997).In the workplace, there should be full and genuine participation of staff concerned as early as possible, preferably well before the actual introduction of new equipment or systems.A person should concentrate on the roots of the problem in order to remove doubt and indecision. It involves having an objec ­tive to achieve and the tests of whether that objective is being achieved or not form the control criteria. Decisions involve the future and involve choice therefore they can be wrong (Cowen, 2002).2. Achieving personal significance is another factor which ensures personal development and growth. Every person is unique personality (Hill, Levenhagen, 1995).For instance, from early years many entrepreneurs and creative people, artists and musicians reveal creative skills in different aspects of life. On the other hand, researchers underline that these skills can be trained and developed in many people in spite of their sets of genes and nature. If a person understands his uniqueness, it creates new opportunities for companies. In global settings, it is crucial to find the essence and meaning of life.Most people not only believe that worrying about difficulties becomes a way not to worry (or even think about) other pressing issues; people also believe that many common Amer ­ican concerns about stress are misplaced. If a person understands his â€Å"divine role† and accepts his destiny, he becomes patient to other people trying to apply universal wisdom to life (Fitzsimmons, 1997).3. To discard the negatives, every person should develop unique interpretation of â€Å"a self† and â€Å"the essence of life† based universal values and laws. All actions of people are aimed toward the positive, and purpose is in nature. This life philosophy frees people from worries (Gesteland, 1999).The conditions of possibility, in which such a life can be attempted to be lived, take the view that the institutions of the modern state, as these are developing in the advanced societies, do have the potential for accommodating a range of spheres of life such as private morality and economic activity within which individualism could flour ­ish, but which at the same time are held within a set of political institutions capable of securing.

“Utopia is no place”. How does the Utopian and dystopian fiction you have studied present the possibility of perfection

â€Å"It is the dream of a just society, which seems to haunt the human imagination ineradicably and in all ages†1. But â€Å"absolute purity, absolute justice, absolute logic and perfection are beyond human achievement†2. Composers such as More, Orwell, Huxley and Atwood use different avenues and techniques to explore this idea of perfection and its feasibility on earth with the human race. Utopian and dystopian fiction comprises a broad selection of texts; but in the narrowest definition any text in which the composer proposes an ideal or nightmarish world or society. The literary cannons of Utopian and Dystopian fiction include: Plato's Republic, Thomas More and his Utopia – responsible for both the generic name and genre creation; Aldous Huxley's Brave New World; George Orwell's 1984 and Animal Farm; And Marget Atwoods's Hand Maid's Tale. Within each text composers use different presentations of the ‘ideal' society to highlight the achievability and desirability of perfection. Utopia is a story, to be discovered only by trespassing onto an unknown voyage of exploration by Raphael Hythloday, More's fictional protagonist. Utopia is a â€Å"prototypical sociological and anthropological study†3 into humanity. In book II, More ‘records' Raphael's account of life in Utopia as he ‘experienced it'. He presents a prescriptive report of social structures of Utopia – contrasting it, in the minds of the responders, with his earlier discussions in Book I of the â€Å"sorry state of the realm of England†. Utopia ends, first with a rousing flourish by Hythloday in which he claims Utopia to be the most perfect of societies, followed by More's assessment that many Utopian policies are absurd, though there are some he would â€Å"like to see adopted in Europe†4. Utopia sits in the span between worldly pragmatism and philosophical idealism. It is a working society in which there is no evil, but the book can offer no means by which an existing society might be transformed into a Utopian model. Although Utopia is sceptical of aspects of the Utopian society it is still marked by the authors' faith in science, reason, and progress. Later works of Utopian fiction saw a shift towards a more pessimistic and cynical view of man, generating the term dystopian fiction. This has become synonymous with 1984; Brave New World and Handmaids Tale. 1984 is â€Å"a utopia in the form of a novel†5 – meaning like More's its inception is at a fantastical ‘no place'. Orwell's Eurasia began with a vision of â€Å"a glittering antiseptic world of glass and steel and snow-white concrete†6 but quickly turned to a totalitarian nightmarish state where even the freedom to say, â€Å"two plus two make four† corroded by the Party, where â€Å"War is Peace† â€Å"Freedom is Slavery† and â€Å"Ignorance is Strength† Orwell presents a bleak picture of a society whose aim at perfection has completely eroded individual rights and freedom. A society where the state wields â€Å"power for powers sake† and truth and trust are a distant hallucination. The society is marked by fear of â€Å"vaporisation† and â€Å"un-person[ification]†, where individual's movements and thoughts are constantly monitored and controlled by the Party. He also uses the very powerful ending of the book with Winston's betrayal of Julia, as the final testament to human will. He shows us that â€Å"to talk about the need for perfection in man is to talk about the need for another species†7 – that â€Å"perfection is not part of the human essence†8 Orwell's negativity is paralleled by Huxley's Brave New World, a utopian future based on science and technology where forced conformity is exchanged with eugenics and hypnopaedia conditioning. Huxley uses his characters and plots as â€Å"purveyors of truth† reverberating his disillusionment with society and its values. His cynicism and profound pessimism of humanity â€Å"Human beings are given free will in order to choose between insanity on the one hand and lunacy on the other† is also widely reflected within the text. His vision of ‘perfection' sees the attrition of individuality for the sake of stability requiring the sacrifice of art, science, and religion. Individuality is not only repressed it's exterminated before and after birth through various forms of conditioning. He too, like Orwell, concludes his composition with disquieting statement regarding human will, with John's submission to World State society leading to his suicide. Atwood uses the Republic of Gilead, a totalitarian and theocratic state, to also make a comment upon society's flaws. Dangerously low reproduction rate leads to a society with very definitive class distinctions – the elites, the Marthas and the handmaids – the vessels assigned to produce fruit for the infertile elites. Atwood suggests, people will endure oppression willingly as long as they receive some slight amount of power or freedom – â€Å"truly amazing, what people can get used to, as long as there are a few compensations† and this passivity is the factor which enables the formation of totalitarian states. Again testifying to the limitations of the human character. However Atwood unlike Orwell and Huxley moves towards a heterotopic state at the end of the novel with the protagonist being whisked away to the underground by Nick signifying remnants of hope for humanity. Composers have often within their compositions addressed the human desire for perfection. But â€Å"numerous works of modern literature have been suspicious not only of the possibility of utopia, but of its very desirability† 9 By reflecting on â€Å"disastrous opposite†10 resulting form trying to implement utopia on a grand scale composers have highlighted that â€Å"Perhaps the greatest utopia would be if we could all realize that no utopia is possible.†

Diary of a Wimpy Kid, Popular Book Series With Cartoons

Diary of a Wimpy Kid, Popular Book Series With Cartoons The Diary of a Wimpy Kid  series is  a big hit with both boys and girls, ages 8 to 12. Billed as a novel in cartoons, Book One is the diary of protagonist Greg Heffley. (Greg is upfront in wanting readers to know, This is a JOURNAL, not a diary and ...this was MOMs idea, not mine.)  Diary of a Wimpy Kid, with its combination of words and cartoons, is particularly appealing to reluctant readers. Summary of the Story Greg is one of three children. According to Greg, his little brother, Manny, never gets in trouble, even if he really deserves it, and his older brother Rodrick is always getting the best of Greg. In his diary, Greg details his daily activities, starting with the first day of middle school and his warnings to readers about choosing where to sit in class. How does Greg feel about middle school? He thinks its dumb because  You got kids like me who havent hit their growth spurt yet mixed in with these gorillas who need to shave twice a day. Whether its dealing with bullying, his friend Rowley, homework, or family life, Greg is always busy trying to figure out the angle that will make things work out best for him. Author Jeff Kinney does a great job, in words and pictures, of illustrating the general goofiness that comes with being a self-centered adolescent, and the hilarious things that happen as a result. Author and Illustrator Overview Diary of a Wimpy Kid is Jeff Kinneys first book. While a student at the University of Maryland, Kinney had his own comic strip, Igdoof, in the school newspaper. After college, he began writing Diary of a Wimpy Kid and putting it online in daily installments on FunBrain.com. Then, publisher Harry N. Abrams signed Kinney to a multi-book deal to create a Diary of a Wimpy Kid series for the Amulet Books imprint. Despite the success of his books, Kinney has kept his day job working for an Internet publishing company. As far as how much the series is based on his life, Kinney said in an interview. that the books are a mix of his own family stories growing up, but with his own comedic spin on them. Diary of a Wimpy Kid Recommendation The books lined pages, plus Gregs writing and his pen and ink sketches and cartoons, make it seem like an authentic diary which adds greatly to the readers enjoyment and relatability. If you are looking for a book with a main character who is a perfect role model for your child, this isnt it. But if you are looking for a funny book your kids will enjoy and identify with, grab a copy. Diary of a Wimpy Kid  is best suited for tweens and younger teens. (Amulet Books, An Imprint of Harry N. Abrams, Inc. 2007. ISBN: 9780810993136) More Diary of a Wimpy Kid Books As of February 2017, there were eleven books in the Diary of a Wimpy Kid series, including titles like  Diary of a Wimpy Kid: Rodrick Rules and Diary of a Wimpy Kid: The Last Straw. In addition, if Gregs diary has inspired your kids to try writing and drawing, they will enjoy Diary of a Wimpy Kid: Do-It-Yourself Book, which includes writing and drawing prompts, with lots of space for kids to fill. Sources ComicMix, Interview: Jeff KinneyWimpyKid.com, About the Author

Definition and Usage of Brackets in Writing

Definition and Usage of Brackets in Writing Brackets  are marks of  punctuation- [ ]- used to interject text within other text. Types of brackets include: brackets (mostly used by Americans): [ ]square brackets (mostly used by the British): [ ]parentheses  (mostly used by Americans): ( )round brackets (mostly used by the British): ( )brace  or  curly brackets: { }angle brackets: You wont need them often, but once in a while, only brackets will do when it comes to quoting material. Brackets can be thought of as the younger siblings of parentheses. Parentheses are used to clarify meaning or to insert supplemental information in all types of writing, but (especially for students) brackets are used mainly for clarification within quoted material. Using Brackets in Quotes You may have seen the expression [sic] used in a quote and wondered what it was all about. You should use this notation if you are quoting a piece of text that contains a typo or grammatical mistake, simply to make it clear that the typo was in the original and it was not your own  mistake. For instance: I agree with her assertion that kids should read a book a weak [sic], but I think playtime is important, too. The [sic] indicates that you realize that weak is the wrong word use, but the mistake appeared in the other persons writing and was not your own. You may also use brackets to make an editorial statement or clarification within a quote. As in: My grandmother always said dream about a [friendly] dog and youll see an old friend soon.The reporter was unsuccessful in his attempt to get a statement from [former] Secretary of Defense Donald H. Rumsfeld. Another reason to use brackets in quotes is to add a word, prefix, or suffix in order to fit the quote into your sentence. In the statement below, the ing is added so the sentence will flow. I tried to make dish mild enough for everyone, but my idea of add[ing] Cayenne pepper to taste was not the same as my friends idea. You can also use brackets to change the tense of a phrase in a quote so it will fit into your sentence: In Thomas Jeffersons time, there was definitely a notion that A little rebellion now and then [was] a good thing. Using Brackets Within Parentheses It is proper to use brackets to clarify or add to something that is already stated within parentheses. However, its probably a good idea to avoid this. Some very talented writers can get away with it, but teachers  will consider this cumbersome and awkward for the most part. See for yourself: Sally was a rambunctious child, and the family was extremely worried that she would wreak havoc during the festive day (Sally kept quiet during the wedding ceremony [only because she was sleeping], much to her sisters relief). But in the end, the day was a success and a joy to remember. Outside the examples above, if you are ever in doubt whether to use brackets or parentheses, you should choose parentheses.

MANAGING CHANGE. Work, Society and Organizations Assignment

MANAGING CHANGE. Work, Society and Organizations - Assignment Example Managing both change and resistance to change has gained significant importance in academics of management in recent years. Change is perceived to be a perfect way of reaction to external threats in volatile environments or as a proactive measure to seize growing business opportunities (Thompson, 1993, p. 697). This piece of paper addresses the theoretical perspectives of ‘change’, ‘managing change’ and managing ‘resistance to change’. This paper gives insight in to how managing change is influenced by individual as well as team motivation and organizational culture and structure. With help of reflect on Ford’s change management process, this paper elaborates real life experience of change and managing change. Managing Change Change is a very powerful strategy, a technique and an opportunity that an organization can achieve its goals by managing it effectively. Change is an opportunity since organizations can try some new ways or methods to carry out organizational activities and management functions and achieve organizational competence. Change is an informed and participative process resulting in newer methods of carrying out business to lead the business or other types of organizations in to success (Jacobs, 1997, p.22). ‘Strategic Change’ has become an increasingly important term in management studies. Strategic change refers to a process by which the present state of strategies will be transformed to compete with counter players in the market and with differentiated functioning so as to attain greater adaptability and viability in the current business contexts. There are basically three types of changes; reengineering, restructuring and innovation (Sekhar, 2009, p. 76). According to the strategic change theory of Peters and Waterman, an organization’s ability to change is the basic key to its excellence. Excellent organizations are those that continually foster on innovation, maintain better pace to quick actions and conduct on-going experimentations (Dobson, et al, 2004, p. 122). Change management involves process, people and managerial technique and incorporates a number of managerial functions like direction, planning, coordinating, organizing and controlling (Palmer, Dunford and Akin, 2009, p. 24). Change doesn’t occur automatically, but it requires managerial action and strategic activities with resources such as people, process, technology and managerial functions as well. Change management is a careful attempt from management to bring a change in any of its functional areas such as HRM, financing, marketing, manufacturing and so on. It is an effort to change the way the business has been carried out. Change management includes a set of concepts, principles, strategies, tools and techniques that are applied to human aspects in order to implementing a change within the organization (Rothwell, Sullivan and McLean, 2005, p. 17). Change management is a multi-d isciplinary action in which the management team who are responsible to execute the change are to possess certain skills, talents, supports, experiences and knowledge so as to influence others to get them involved in the change process. Paton, Paton and McCalman (2008, p. 40) emphasized that the management team being responsible to implement change is expected to possess following skills and abilities: Better communication

Business project Coursework Example | Topics and Well Written Essays - 500 words

Business project - Coursework Example As competitors move to produce more efficient vehicles, by producing electric cars Toyota will be tapping into the profitable unexploited market. By diversifying the range of products it offers by introducing electric cars, will further increase its market base since it will be appealing to the different tastes and preferences of various consumers. Over the years, Toyota has penetrated the automobile market in various parts of the world. Its presence in different regions and countries provides it with an added advantage in the event it launches a new product. By manufacturing quality, dependable and reliable products, it has created faith among the users of these products. The reputation it has created of production of quality products is likely to spur the sales of the electric cars since it has an already established global presence. Toyota is an established brand and by producing electric cars, it shall be remaining relevant, flexible and dynamic so that it’s able to cope with the changing business demands and environment. There are two types of business environmental factors that are likely to affect the business. They may either be micro; internal factors or macro, those outside the business. One of the internal factors has been product quality features and safety. Between November 2009 and April 2010, the company recalled over 8 million different car and truck models that had been manufactured by Toyota company in U.S.A. the models were discovered as to having a defective brake and acceleration system. For this, it received a USD $16.37 million fine by the U.S government (Toyota Website). A major strength of the company is the ability to offer quality innovative products that suit the tastes of various consumers. This is reflected in the winning of the award of being the number one car manufacturer in the year 2007, a title it also retained in 2008 (Toyota

Western Civilization. Franks and Vikings Essay Example | Topics and Well Written Essays - 1000 words

Western Civilization. Franks and Vikings - Essay Example The lack of a controlling center in Rome allowed them to take part in a wider range of trade activities, reaching even outside the limits of the formerly Roman territories. This meant that the Franks took over in a way which â€Å"actually led to the spread of Roman and Christian civilization beyond Rome’s frontiers† (Lewis, 153). The social structure was more flexible than the Roman structure, which had depended on large armies and a system of either conscription or professional soldiering, both of which required significant amounts of central funding. The Franks managed their affairs locally, becoming involved in small skirmishes here and there, but generally preserving their civilization as a whole made up of independent parts. One of the great strengths of the Franks was their ruling dynasty of the Merovingians who were a very ancient family that commanded the loyalty of wide territories. After the death of Clovis there was some debate about who should take over particular territories. Over the centuries, as the generations succeeded one another, the lands were repeatedly divided up, which created the potential for rivalries and divisions to split the Franks into factions. They were at a disadvantage compared to the Romans because they had a lower level of education: â€Å"Compared with the Roman Empire, the Frankish kingdom was a feeble political structure, yet its role in the building of European civilization was important (Lewis, 155). Many of the kings and their immediate circle were not able to read and write, but this caused them to forge an important strategic alliance with the monasteries. The oldest children of monarchs were brought up to be rules, but younger siblings were often sent to the mona steries to acquire useful skills. This link between Church and State was a very important dimension of the Frankish rise to power, because it gave access to great moral unity and material wealth. The

Significance of Sustainable Agriculture

Significance of Sustainable Agriculture Ahmad Fitri Bin Jamaludin Table of Contents (Jump to) CHAPTER 1: Introduction CHAPTER 2: Roles of Sustainable Agriculture Economy Roles Social Responsibility Research for Sustainable Agriculture Future CHAPTER 3: Importance of Sustainable Agriculture Future Predictions Environmental Factors Scarcity of Land Profit Factors Rural Economies CHAPTER 4: CONCLUSION CHAPTER 5: REFERENCES CHAPTER 1:  Introduction Sustainable agriculture is the production of agricultural goods, necessary to satisfy the needs of present and future generations, in order to protect the components of natural factors, like water, air and soil. Technologies and production approaches that meet ecological environmental development requirements is being used for sustainable agriculture. Sustainable agricultural requires the prevention of ecological crises, like major accidents, with strong negative impact on the environment. Source: http://www.saiplatform.org/sustainable-agriculture/definition In the diagram, we can see that economy, environment and society play a major role to achieve sustainable agriculture. Environmental problems happen on big geographic areas, starting with the local level, on-going with the regional and ending on a global level. The global level prevents environmental issues from getting resolved and needs other global approaches. Globalization is an objective developing process of contemporary world that has a great potential for making the world better. The key causes of globalization are represented by two processes which are technological and political. The technological process consists in a strong and rapid development of communications and transport. The means of communication allow people to connect and interact on large geographical areas. The vehicles let people to move and interact in a short time over long distances. Political processes have made national borders easier to pass or disappear by creating international organizations. Environmental issues are related to contemporary social economic development. The main socio-economic issues to be addressed are combating poverty, changing consumption and production structures, demographic dynamics, environmental and human health protection. The survival of the society as a whole is influenced by individual behaviour and the behaviour of various communities. CHAPTER 2:  Roles of Sustainable Agriculture Economy Roles A farm must be economically viable in order to be truly sustainable. The environmental and social advantages of sustainable production methods do not always interpret into immediate economic improvements. Hence, sustainable agriculture practices can have a positive economic impression on a farm. For example, diversifying the farm with several crops and markets helps to reduce financial risk. Over time, improved soil and water quality, as well as other environmental benefits from sustainable practices, may raise the value of the farm. Selling products directly to local markets in the community reduces shipping and fuel costs and can potentially decrease transportation costs. While sustainably grown produce may not bring the full price premiums sometimes paid for certified organic products, growers selling directly to individuals and specialty markets can still capture added value. Production costs can be variously affected by sustainable methods. Fertilizer and pesticide costs are gen erally reduced on a sustainably managed farm because, for example, legumes and crop rotations tend to be less expensive than their synthetic alternatives. Labour costs are often higher than conventional systems. The higher labour costs are most often attributed to the increased time required for monitoring and managing pests on sustainable farms. Planting material costs can be lower for growers saving their own seed or producing their own stock. However, those using organic planting material often pay more for seed or other planting material. Machinery costs (purchase, fuel, and repairs) will vary depending on the specific type of sustainable production system. Conservation tillage systems and reduced pesticide applications can cut costs related to machinery use and fuel costs. On the other hand, certain systems, such as ridge tillage, can require specialized equipment. Fuel and machinery costs can increase as a result of moving bulky materials, such as organic matter, for soil improvement purposes. The result is that some farms that utilize sustainable agriculture practices may be more profitable than their conventional farming counterparts, although the reverse can also be true. In addition to crop production methods, many other factors can affect the bottom line, including management, marketing skills, and experience. Social Responsibility Social sustainability relates to the quality of life for those who work and live on the farm, as well as those in the local community. Fair treatment of workers, positive farm family relationships, personal interactions with consumers, and choosing to purchase supplies locally (rather than from a more distant market) are just some of the aspects considered in social sustainability. Community supported agriculture (CSA), farmers markets, U-pick, cooperatives, and on-farm events are just some of the ways a sustainable farm can have a positive impact on the local community. In essence, the farm supports the community and the community supports the farm. According to ATTRA (2003), there are few actions need to be done in order to achieve the social sustainability which resulting the sustainable agriculture. First, the farm should support other businesses and families in community. The money should just circulate within local economy. Young people should take over their parents’ farms and continue farming. Research for Sustainable Agriculture Future Sustainable agriculture represents for farmers and rural communities, federal investments in research, education, and extension geared for sustainable agricultural systems have been woefully inadequate. National Sustainable Agriculture Coalition(NSAC) recognizes that without sufficient resources for relevant research, education, and extension, farmers and ranchers will be unable to access new and emerging innovations, information and markets that will help them expand their businesses, conserve natural resources, and address food and nutrition needs in their communities. Throughout 2013, NSAC worked to increase federal resources and funding for sustainable agriculture research, education, and extension in recognition of the critical importance that research plays in ensuring success and innovation across all sectors of agriculture (NSAC, 2013). In 2013, NSAC continued its efforts to secure increased funding and support for critical agriculture research programs, like the Sustainable Agriculture Research and Education Program (SARE). SARE, US Department of Agriculture (USDA)’s flagship program for sustainable agriculture, recently celebrated its 25th anniversary, thanks in large part to NSAC’s continued advocacy over the years. NSAC also fought to restore and increase funding for critical research programs that are currently â€Å"stranded† due to the farm bill expiration last fall, including those programs that support research on organic production, specialty crops, and beginning farmer and ranchers, such as the Organic Agriculture Research and Extension Program and the Beginning Farmers and Ranchers Development Program. The Organic Production and Marketing Data Initiatives program (ODI) is a valuable resource that provides policymakers, organic farmers, and organic businesses the data they need to make sound policy, business, and marketing decisions. This year, NSAC continued to advocate for this important annual funding stream, especially as USDA gears up to release its next comprehensive Census of Agriculture in 2014 and follow up survey of organic producers. NSAC also successfully secured a coveted spot on USDA’s National Agriculture Statistics Service (NASS) Advisory Committee, which sets priorities and provides recommendations for future federal data collection efforts through the Department of Agriculture. By having a seat at the table, NSAC will more effectively be able to highlight the critical importance of collecting reliable data for sustainable producers including organic farmers and those growing for local and regional markets. CHAPTER 3:  Importance of Sustainable Agriculture There is a lot of importance of sustainable agriculture. The main significance is to make sure that the agriculture on supplying goods, food, water, air and soil satisfy the need of present and future. Future Predictions Source: Crop Breeding for Low Input Agriculture: A sustainable Response to feed a Growing Population Growth Figure above show the world population is increasing and the availability of resources statistic and prediction. It summarize that the number of resources going to decrease as the population increase. In order to stabilize the output of crops and goods, the sustainable agriculture has to be done. Environmental Factors Environmental concerns are vital to sustainable agriculture. Sustainable agriculture is frequently described as ecologically sound practices that have little to no adverse effect on natural ecosystems. However, more than that, sustainable agriculture also seeks to have a positive impact on natural resources and wildlife. This can often mean taking measures to reverse the damage. For example, soil erosion or draining of wetlands that have already occurred through harmful agricultural practices. Renewable natural resources are protected, recycled, and even replaced in sustainable systems. Also inherent to sustainable agriculture environmental concerns is the stewardship of non-renewable resources, such as fossil fuels. A key to successful sustainable production is healthy soil, with a central tenet that management practices â€Å"feed the soil and the soil feeds the crop.† Ecologically, this means that soil fertility is provided by adequate soil organic matter and biologically based inputs that feed soil organisms, which release nutrients to plants. Sustainable methods of enhancing soil fertility and improving soil health include: using nitrogen-fixing legumes, green manure, and animal manure; minimizing or eliminating tillage; and maintaining year round soil cover. However, depending on the condition of the soil, establishing healthy soils may take several years. This approach does not preclude the use of synthetic fertilizer that can be used to supplement natural inputs. However, fertilizer decisions are based upon soil test results and are applied on as needed basis. Synthetic chemicals known to harm soil organisms and soil structure must be avoided in sustainable agriculture. Source: Sustainable Agriculture (John, Robert, James, 1990) Combination of crops, or of crops and livestock, make farms more sustainable by maintaining soil productivity and by reducing a farms reliance on a single crop. On the farm shown above, the parallel strips of land have been planted on the contour of the terrain with oats (yellow) or corn or alfalfa (both green). Within each strip, crops rotate on a four-year cycle: corn (a one-year crop) is replaced by oats (another one-year crop), which is then replaced by alfalfa (a two-year crop). Such rotations improve the control of weeds, insects and diseases; they also improve the efficiency of nutrient cycling. Contour strip-cropping greatly reduces soil erosion. Other sustainable concepts include maximizing diversity through planned crop rotations, intercropping, and companion planting; protecting water quality; composting; year round soil cover; integrating crop and animal production; soil conservation practices; and attracting beneficial wildlife (Mark,Krista,Matt, 2012). A few traditional agricultural practices, such as moldboard plowing, are in conflict with sustainability since they can result in damage to soil structure. Rather, tillage practices should be appropriately timed, using implements that minimize damage to soil structure to the greatest extent possible. Insects, diseases, and weeds are managed, rather than controlled, in sustainable systems. The goal is not necessarily the complete elimination of a pest, but rather to manage pests and diseases to keep crop damage within acceptable economic levels. Sustainable pest management practices emphasize prevention through good production and cultural methods. Some strategies include: using crop rotations that will disrupt the pest life cycle, improving soil quality, practicing good sanitation, using optimum planting densities, timing planting and transplanting operations to avoid high pest populations, employing biological control, and growing resistant varieties. Monitoring pests through frequent crop inspections and accurate identification are essential to keeping ahead of potential problems. Integrated Pest Management techniques can be incorporated into a sustainable program. These may include scouting, targeting pesticide applications, and the use of biological pest controls. Pesticides are seen as a last resort when using IPM methods, and are chosen for their low toxicity, specificity to the pest, and lack of persistence in the soil. Achieving a healthy, balanced ecosystem takes time. Making the transition to sustainable farming is a process that generally requires moving forward step-by-step. While there are common goals that are critical to sustainable agriculture, there is no single approach that will guarantee sustainable success on every farm. The methods for accomplishing those goals must be tailored to the individual farm. Scarcity of Land Land is one of the resources that going to deplete across with the world population. There are some 5 billion hectares of land presently available for the global food supply: 1.5 billion hectares of farmland and permanent crops as well as 3.5 billion hectares of grassland, grazing land and extensively used steppe (Warner, 2008). Of this land, 1.9 billion hectares have already been degraded to a greater or lesser extent due to intensive and improper use (IAASTD, 2008). According to figures from the UN convention on desertification, 80 per cent of the agricultural land has been damaged by erosion to a moderate to considerable degree (David, 1995). Ten million hectares are lost to erosion every year. That is ten times the amount of arable land in Switzerland. And even in the developing world, expanding settlements are increasingly devouring farmland. All told, the rate of annual loss of farmland is 1.3 per cent (David, 2005). The need to stop the loss of farmland is urgent. This includes regenerating depleted soils so they can be uses in the future with sustainable production methods. Compost has a key role to play here. Profit Factors Source: Sustainable Agriculture (John, Robert, James, 1990) Profits from sustainable farms can exceed those of conventional farms, according to Steven L. Kraten, formerly of Washington State University. The cash incomes per acre for the two types of farms were comparable over two years, but because the input costs of sustainable agriculture are lower, its net returns are 22.4 percent higher. Variable costs include those for fuel, machinery maintenance, seed, fertilizer, pesticide and labor. Among the fixed costs are property taxes and interest on loans. The sustainable agriculture has proved since 90s that it will give more profit compared to conventional sustainable. Rural Economies Among the unseen costs of industrial food production are its effects on small family farms and rural communities, which include the loss of nearly four million farms in the United States since the 1930s (Gorelick, 2012). Sustainable farms cater local economies by providing jobs for members of the community and purchasing supplies from local businesses. A study by University of Minnesota showed that small farms with gross incomes of $100,000 or less made almost 95 percent of farm-related expenditures within their local communities (Chism, 1994). Research has shown that small-locally owned farms have a multiplier effect for every cent the farm spends, a percentage remains in the local economy, contributing to the community’s economic health (Swenson, 2009). Factory farms hire as few workers as possible and often purchase supplies, equipment and animal feed from the same agricultural conglomerates that purchase their products (Weida, 2004). The University of Minnesota found that large farms with gross incomes greater than $900,000 made less than 20 percent of farm related expenditures locally(Chism,1994) Industrial farms often have absentee owners whose profits are sent out of town. CHAPTER 4 CONCLUSION In conclusion, the sustainable agriculture helps society, environment as well as economic in positive way. CHAPTER 5 REFERENCES ATTRA. 2003: Applying the Principles of Sustainable Farming http://www.clemson.edu/sustainableag/IP107_Applying_Sust_Farming.pdf NSAC. 2013, Annual Report 2013 John P. Reganold, Robert I. Papendick and James F. Parr. 1990: Sustainable Agriculture, 9-10. Mark Keating, Krista Jacobse, Matt Barton. 2012: University Kentucky: Sustainable Agriculture Werner Harder, BLW, BAFU magazine Umwelt 2/2008 International Assessment of Agricultural Knowledge, Science and Technology for Development IAASTD, Global Summary for Decision Makers, 2008, www.agassessment.org. David Pimentel et al., Environmental and Economic Costs of Soil Erosion and Conservation Benefits, Science, vol. 267, 24/2/1995 World Population, Agriculture, and Malnutrition − David Pimentel and Anne Wilson; Published on 1 Jan 2005 by WorldWatch / Constructive Creativity Gorelick, S., Norberg-Hodge, H. (2002). Bringing the food economy home.International Society for Ecology Culture. Retrieved August 28, 2012. Chism, J. W., Levins, R. A. (1994). Farm spending and local selling: How do they match up?Minnesota Agricultural Economist, 676. Swenson, D. (2009). Economic impact of a diversified small farming operation in Woodbury county. Department of Economics, Iowa State University. Weida, W. J. (2004). Considering the rationales for factory farming. Environmental Health Impacts of CAFOs: Anticipating Hazards Searching for Solutions. Retrieved August 23, 2012